Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue

ebay-600 Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in paid search, something that was underway even before it hit a penalty -- and a seeming rejection of an eBay research report that said paid search doesn't work well. eBay's Google Problem On the earnings call yesterday, eBay's chief financial officer Bob Swan said that Google wasn’t drivin [...]


Google Hits Poland Again With Link Network Penalties

google-poland-600 Four months after Google's first link network penalty in Poland, Google has targeted an additional two Polish link networks this morning. Google's Karolina Kruszynska, a spam fighter, posted on Twitter that the most recent wide spread manual action targeted two link networks in Poland: @rustybrick We took action on two link networks.— Karolina Kruszyńska (@karo_krus) July 3, 2014 Google's Matt Cutts confirmed this as well on Twitter after Bartosz Góralewicz showed evidence on of massive manual actions being sent out in Poland. Bartosz posted a screen shot of manual actions [...]


Google: Redirecting A Penalized Site To Penalty Free Site Likely Won’t Negatively Impact The Site

redirect-change-directions-arrows-600 On Friday, Google's John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was: What if a competitor takes a site that has a severe penalty and 301 redirects it to my penalty-free site -- would it cause my penalty-free site to get a penalty? John Mueller basically said he has never seen a case like this where it ended up hurting the site. He said that Google is usually catches these situations fairly easily. He did add, if you are worried that you can disavow all the [...]


PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

google-panda-featured When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company's answer to recover from the algorithmic penalty is to "take action" against press release spammers through new internal quality guidelines for press release submissions. SearchMetrics showed a significant drop in SEO visibility for PR Newswire, a drop ~63% after Panda 4.0 was released: PR Newswire announced "new copy quality guidelines" that their editorial st [...]


Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?

google-penalty-600 This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness for the aging browser by way of sponsored posts. Michael Arrington posted on his site an email from the company, soliciting him into this paid blog post campaign. The campaign instructs bloggers to write about their experience with using the new Internet Explorer and link to the brand page, but, at the same time, provide disclosure that the sponsored post is paid. In the instructions, there is no indication that the bloggers must use nofollow attributes in the link. As yo [...]


Google’s Payday Loan Algorithm 3.0 Rolling Out Now

payday-loan-search-600 Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google's Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google's head of search quality said, "it's rolling out now!" To catch you up, PayDay Loan 2.0 launched a few weeks ago around May 17th and 18th. That specifically targeted very spammy sites in the porn, pills and casino markets. Payday 3.0 specifically targets spammy queries, versus spammy sites. What exactly that means is not 100% clear. But [...]


Google’s Matt Cutts: MetaFilter Hit By Previously Undisclosed Algorithm Filter

google-flyswatter-penalty-600 Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a major impact on their business. We posted our theories and details on this penalty in our post named On MetaFilter Being Penalized By Google: An Explainer. Last night, at SMX Advanced, Matt Cutts, Google's head of search quality, confirmed MetaFilter was indeed hit by a previously undisclosed algorithm filter or "update," as they are often called. Such filters aim to prevent a wide range of sites from ranking well on Google. For example, the Panda u [...]


Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week

payday-loan-search-600 Google's head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this week, as soon as tomorrow. This algorithm specifically targets "very spammy queries" and is unrelated to the Panda or Penguin algorithms. Didn't Google just update the PayDay Loan algorithm a couple weeks ago? Yes, version 2.0 was launched a couple weeks ago. Matt Cutts explained that this goes after different signals. The 2.0 version targeted spammy sites, whereas version 3.0 targets spammy queries. Again, this is launching as soon as tomor [...]


Google Hits eBay With Manual Penalty In Search Results

ebay-600 What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week. A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of slap. Previously, it was assumed eBay was hit by the Panda 4.0 Update that rolled out this week, where a wide-range of sites were with with automatic penalties. That might also be the case — eBay might have been hit by Panda in addition to a manual penalty, which was reported earlier by [...]


Were You Really Hit By A Search Engine Penalty, Or Is It Something Else?

shutterstock_136088975 Often, I'll speak to prospective clients who think they've been hit by an algorithm update or a penalty. They've lost a lot of organic traffic, so they immediately think that a search engine change is to blame. Unfortunately, I've also run into many situations where SEOs are using algorithm updates such as Panda or Penguin as explanations for organic traffic drops. Because clients may not understand the technical nature of SEO, vendors can often hide behind excuses of algorithm updates or past penalties as the reasons for traffic drops. So how can you know what the real problem is? Have Yo [...]


Actually, We Don’t Think Google Hates HARO Links

google-links-featured Despite the buzz going through the SEO industry today, we don't believe that Google is specifically targeting links that are earned via the popular Help a Reporter Out service. That's one of the claims from SEO consultant Bill Hartzer, in an article he published yesterday, Google Targets Help A Reporter Out, Press Release Links as Bad Links. In his article, Bill says he's cleaning up a client's links to remove a Google manual penalty. After submitting a reconsideration request, Bill says Google replied by pointing out three example links that continue to violate Google's guidelines. Two [...]


Google Slaps Another Guest Blog Network: PostJoint

google-penalty-600 Google's Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims "there's no footprints." Someone tweeted to Matt that PostJoint was penalized. In fact, if you check out Google for a search on their name, their web site no longer ranks on the first page. Matt Cutts this morning confirmed it on Twitter saying "any link or guest blog network that claims to have "zero footprints" is waving a giant red flag." @techtada any link or guest blog network that claims to have "zero footprints [...]


How To Massively Scale Ethical Link Building FTW

shutterstock_105475358-chain-links

The linkbuilding toolkit is broader than most commentary suggests, and once the concept of quality and appropriateness (AKA relevancy) is truly embraced (and not just paid lip service to), then the dynamic, cutting edge solution to linkbuilding in 2014 is obvious: scale your processes that generate high quality targets and content opportunities for linkbuilding across the spectrum of all types of linkbuilding.


Google Takes Action On Seven Link Networks In Japan

google-japan-featured Google's head of search spam, Matt Cutts, announced on Twitter this morning that Google has "taken action" on seven different link networks in Japan. Over the past several months, Google has not only been manual taking action against link networks or link schemes in the US, but they have been widening their efforts across the world. Google's Cutts said the action they took on the seven Japanese link networks happened over the past "few months." How would you know if your site was impacted? Well, it likely only impacts Japanese related sites that participated in link networks within that [...]


Webmasters Getting Creative With Their Link Removal Requests & It Works

idea-creative-unique-600 The new link building is link removal as some would say. Especially with all the craze around links and how they can get you penalized, link removal requests have become a thing all too familiar to anyone who runs a web site. The challenge, like with link building requests, is to get the webmaster you are sending the request to, to actually read your request and then remove the link. That challenge is nothing new to those in link building. Adding a link is just as hard for webmasters are removing a link, but removing a link may be more insulting and perceived as negative. One company, a [...]


Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

wdl-tmobile-link-tweets We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week's article, I saw the site ranking at No. 8 for the term web design. Today, I'm seeing it at No. 48 for that same query. But the more obvious indicator of a penalty is that the site no longer ranks for its own name, Web Design Library. If you missed the original story, someone using the name "Vince" and tweeting from the @vitaliykoloswdl account was reaching out via Twitter to renew paid link agr [...]


Nearly A Year Later, Google’s Penalty Notices Remain Confusing

confusion-maze-direction-600 Nearly a year after Google's Matt Cutts told us penalty notifications will get clearer, including more actual examples of what a problem is, it seems as if the notifications have gotten harder to understand. I spend a lot of time following penalties issued by Google through examples given to me via email, penalties publicizes on blogs and then examples posted in the Google webmaster forums, where people are confused. And in the past week, two good examples of experienced people and companies being confused have come up. Experienced SEO Company Confused Over Penalty Last week, an experien [...]


Google Slaps Greek Sites With Penalties

google-flyswatter-penalty-600 It appears that Google has taken action on spammers, potentially link spammers, in Greece recently. Matt Cutts, Google's head of search spam, responded on Twitter to a webmaster noticing that many websites in Greece received penalties. Matt responded saying "ah, you noticed the action in Greece?" Here is Matt's tweet: @realpoisom ah, you noticed the action in Greece? — Matt Cutts (@mattcutts) March 24, 2014   It is unclear if this was a specific action around links or other search spam but based on the pattern we have seen from Google recently, in all likelihood, it is rel [...]


Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties

matt-cutts-featured Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there was confusion over if those publishers who participated in MyBlogGuest.com would also be penalized. I suspected they would be and it seems that is the case. We have Matt Cutts, Google's head of search spam, tweeting that it is likely and we have several publishers from the network claiming they have manual action notifications in their Webmaster Tools accounts as of yesterday. Here is Matt [...]


Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network

google-flyswatter-penalty-600 Google's head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on "a large guest blog network." Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done -- it obviously still had and has some impact on Google's algorithms for Google to have gone after and taken action on a large guest blog network. Here is Matt's tweet: Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: htt [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide