How To Massively Scale Ethical Link Building FTW

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The linkbuilding toolkit is broader than most commentary suggests, and once the concept of quality and appropriateness (AKA relevancy) is truly embraced (and not just paid lip service to), then the dynamic, cutting edge solution to linkbuilding in 2014 is obvious: scale your processes that generate high quality targets and content opportunities for linkbuilding across the spectrum of all types of linkbuilding.


Google Takes Action On Seven Link Networks In Japan

google-japan-featured Google's head of search spam, Matt Cutts, announced on Twitter this morning that Google has "taken action" on seven different link networks in Japan. Over the past several months, Google has not only been manual taking action against link networks or link schemes in the US, but they have been widening their efforts across the world. Google's Cutts said the action they took on the seven Japanese link networks happened over the past "few months." How would you know if your site was impacted? Well, it likely only impacts Japanese related sites that participated in link networks within that [...]


Webmasters Getting Creative With Their Link Removal Requests & It Works

idea-creative-unique-600 The new link building is link removal as some would say. Especially with all the craze around links and how they can get you penalized, link removal requests have become a thing all too familiar to anyone who runs a web site. The challenge, like with link building requests, is to get the webmaster you are sending the request to, to actually read your request and then remove the link. That challenge is nothing new to those in link building. Adding a link is just as hard for webmasters are removing a link, but removing a link may be more insulting and perceived as negative. One company, a [...]


Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

wdl-tmobile-link-tweets We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week's article, I saw the site ranking at No. 8 for the term web design. Today, I'm seeing it at No. 48 for that same query. But the more obvious indicator of a penalty is that the site no longer ranks for its own name, Web Design Library. If you missed the original story, someone using the name "Vince" and tweeting from the @vitaliykoloswdl account was reaching out via Twitter to renew paid link agr [...]


Nearly A Year Later, Google’s Penalty Notices Remain Confusing

confusion-maze-direction-600 Nearly a year after Google's Matt Cutts told us penalty notifications will get clearer, including more actual examples of what a problem is, it seems as if the notifications have gotten harder to understand. I spend a lot of time following penalties issued by Google through examples given to me via email, penalties publicizes on blogs and then examples posted in the Google webmaster forums, where people are confused. And in the past week, two good examples of experienced people and companies being confused have come up. Experienced SEO Company Confused Over Penalty Last week, an experien [...]


Google Slaps Greek Sites With Penalties

google-flyswatter-penalty-600 It appears that Google has taken action on spammers, potentially link spammers, in Greece recently. Matt Cutts, Google's head of search spam, responded on Twitter to a webmaster noticing that many websites in Greece received penalties. Matt responded saying "ah, you noticed the action in Greece?" Here is Matt's tweet: @realpoisom ah, you noticed the action in Greece? — Matt Cutts (@mattcutts) March 24, 2014   It is unclear if this was a specific action around links or other search spam but based on the pattern we have seen from Google recently, in all likelihood, it is rel [...]


Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties

matt-cutts-featured Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there was confusion over if those publishers who participated in MyBlogGuest.com would also be penalized. I suspected they would be and it seems that is the case. We have Matt Cutts, Google's head of search spam, tweeting that it is likely and we have several publishers from the network claiming they have manual action notifications in their Webmaster Tools accounts as of yesterday. Here is Matt [...]


Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network

google-flyswatter-penalty-600 Google's head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on "a large guest blog network." Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done -- it obviously still had and has some impact on Google's algorithms for Google to have gone after and taken action on a large guest blog network. Here is Matt's tweet: Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: htt [...]


Manual Spam Action Revoked! A Case Study

road-to-recovery-featured Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn't do, etc. But the number one thing you shouldn't do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought would work… finally did. No Impact On Organic Traffic The client was a purveyor of a highly competitive retail product -- one of the top in the world, with over 10 million visits per month. Back in July 2012, the client received the first notice that there were "unnatural links pointing to the site." But the c [...]


Google Penalizes Italian & Spanish Link Networks

google-cop-busted-featured As promised, Google has taken manual action to penalize link networks in Italy and Spain. It was just four days ago that Google warned webmasters in those two countries about its rules on paid links and willingness to take action against websites that violate those rules. The penalties were announced separately on Friday by Google employees outside the U.S., and later retweeted by Matt Cutts, the head of Google's webspam team. First up was Giacomo Gnecchi, a member of Google's search quality team based in Dublin, who tweeted the news (in Italian) about the Italian link network penalty [...]


Google Penalizes Two German Link Networks; One Being efamous

google-flyswatter-penalty-600 Google's head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name: efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network, which is against Google's guidelines. Cutts also said they went after another "German agency network," but did not disclose which one that was. Here is Matt's tweet: Today we're taking action on a German link network (efamous) and a German agency network that violate our guidelines. — Matt Cutts (@m [...]


Google Now Targeting Italian & Spanish Link Spammers

google-links-featured Less than a month after Google targeted Polish link spammers and German link spammers, Google's head of search spam, Matt Cutts announced that the company is targeting more countries. Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites. He posted both announcements on Twitter and the localized Google Webmaster Blogs. Here is the Spanish warning on Twitter and it links to the Spanish webmaster blog at Google. A reminder (in Spanish) about unnatural/paid links and that we're willing to take action on them: http://t.co/uTBdJ [...]


Matt Cutts Video: How Google Determines What’s A Paid Link

google-war-links-featured Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team's criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an explicit link for sale; then, the others are less obvious. The others include: how close is the value to money, is it a gift or a loan, what is the intent of the audience and is it a surprise or not. Explicit Link Sales Links that are explicitly sold for money are the most obvious. A webmaster sells a [...]


Hiding From That Google Penalty? It May Find You At Your New Home

hiding-afraid-scared-600 Did you know that even if you try to run away from your Google penalty, it might end up finding you anyway? In a recent Google Webmaster Hangout, hosted by Google's John Mueller, John said that even if you move your penalized site to a new domain name and don't redirect the penalized site, Google may still find it and pass along the bad signals. In the video, 23 minutes in, John answers my question about penalties following sites. He said that if the site is extremely similar and you simply move the site from domain A to domain B, that Google may pick up on the site move without you even gi [...]


Movie Sites Ranking Better In Google, Now That “Transient Issue” Fixed

slashfilm A couple days ago, we reported that Google was investigating an issue where several movie blogs lost their rankings in Google. The head of search spam Matt Cutts himself said, "I hope to dig into this soon." Well, he did and he restored the rankings for those movie blogs calling the ranking problem a "transient issue." Matt Cutts of Google told us: This was a transient issue that affected a small number of sites, and the issue is now fixed. It is indeed fixed. When I asked the owner of /Film, Peter Sciretta, if his traffic is back, he told me "yes, most of it but not all." Google told Pet [...]


Google Targets Two Polish Link Networks While Continuing To Target German Link Networks

google-poland-600 Google lead of search spam Matt Cutts posted on Twitter that Google has taken action on two link networks operated in Poland this week. Matt wrote that Google is "not done with Germany yet, but we just took action on two Polish link networks." The Google Poland Webmaster Blog posted a reminder today about unnatural links and how to submit a reconsideration request. Matt Cutts didn't drop a hint on which Polish link networks were specifically targeted, like he has done in the past. But he did specifically say Google did take action on two link networks within Poland. Here is Matt's twe [...]


Google To Look Into Movie Blogs Losing Traffic

the-internship-movie About eight different movie blog sites, including Slashfilm.com, have apparently lost traffic in Google — and the issue is big enough that Google is looking into it. The owner and editor of /Film called out to Google's head of search spam, Matt Cutts, about this issue on Saturday: @mattcutts any ideas why so many movie blogs are losing more than half their google traffic this past month? Very troubling. — Peter Sciretta (@slashfilm) February 21, 2014 Cutts replied: @slashfilm I hope to dig into this soon. Sorry it's been a few days. — Matt Cutts (@mattcutts) February 22, 201 [...]


Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet

expedia-featured Yesterday online travel giant Expedia announced Q4 2013 and full year results. The company "beat the street," reporting strong room night and revenue growth across all geographies. So far a suspected penalty from Google hasn't hurt the company's bottom line. See our earlier stories: Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links Expedia & Google: No Comment From Both About Possible Expedia Penalty Last month the site took what appears to be a major traffic hit, losing as much as 25 percent of its organic search traffic. Many believe this wa [...]


Google Penalized A Germany Agency & Their Clients For Link Schemes, Says Matt Cutts

google-war-links-featured Soon after Google has warned Germany SEOs about paid links and link schemes, Google's head of search spam, Matt Cutts, posted on Twitter that they took action on a German agency and their clients for link schemes. Matt Cutts wrote, "this week we took action on a German agency's link network/clients." He added that Google will be going after more Germany link schemes in the near future. This was not unexpected, the other week, Matt Cutts also announced on Twitter that they targeted a French link network, that shut down shortly after the announcement. This time, Matt Cutts did not spec [...]


Google’s Latest Manual Action Penalty: Spammy Structured Markup

google-web-spam Google recently began sending a new manual action spam notification to webmasters for "spammy structured markup" also known as rich snippet spam. This comes after Google dropped 15% of the rich snippets, setting the bar higher for what sites are able to display rich snippets in the search results. The new manual action message from Google reads as follows: Spammy structured markup Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violat [...]


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