AI-driven personalized search: A practical guide
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights.
Learn how to do type-in, image and voice search, plus how to use Google Search for different content types and formats.
Here's why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.
Learn all about on-page and off-page guideline violations, what Google's messaging means, and how to get a Google manual penalty removed.
This is just a reporting issue, actual ranking and performance was not impacted in Google Search.
Some tech giants are taking steps to curate the Russian content that hits their platforms. It is time Google did the same in its search results.
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
You can now filter your News traffic in Google's performance report.
Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
The new app and news experience is great for consumers, but is it equally beneficial for publishers?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Google Finance features in search and drops the portfolio featureNov 28, 2017 by Barry Schwartz Check out the new Google Finance, which means many will lose the “portfolio” […]
Google says it aims to open up more data to show what's being searched around the world.
If you have a burning desire (and the strong skills) to correct typos and grammatical errors, we may have the perfect opportunity for you.
Did Google News really close in Spain? If you consider Google News to be the ability to browse stories by topic, especially from a dedicated home page, yes. But if it’s the ability to search for and find news stories, then arguably, Google News still lives. Anyone trying to reach the Google News Spain home page […]
News outlets such as the Wall Street Journal and AP are reporting that Google News España has shut down. However it appears to still be up and available on the site. As Barry Schwartz points out, if you visit news.google.es you’re directed to the following help page. The page offers an explanation and apology: As […]
SearchMetrics released a study on the penetration of Universal Search results in the Google search results. By Universal Search we mean the way Google “blends” results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings. The study shows that for all searches, 85% of them […]
Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing structured […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SMX Advanced Agenda Posted – Register Now & Save with Early Bird Rates! Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out […]
Most news organizations provide video content on their sites, and aggregators like Google News also offer video clips for some stories. But there are also some excellent search tools that focus exclusively on broadcast television news, and they can often take you to “all the news that’s fit to watch” more quickly and efficiently than […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing Search Engine Marketing For Seasonal Opportunities Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas, a peak summer travel season, or another […]
The search technology behind failed social search engine Worio became the guts of the successful Zite app, which was recently acquired by CNN. Similarly Taptu, which began as a mobile search engine in the pre-iPhone era (2006), did almost the identical thing and is hoping to follow Zite’s lead. Originally Taptu was a search engine […]
Today, Google announced that they will no longer be crawling news sites with Googlebot-News and instead will crawl news sites with Googlebot, the same bot that crawls sites for web search. However, you can still block your content from being indexed in Google News by disallowing Googlebot-News in robots.txt or using a meta robots tag. […]
What’s the most popular internet activity? It’s a tie between those perennial winners, search and email. A new survey finds both are done by 92% of online adults in the United States. Most Popular Activities The stats come from a Pew Internet survey from May 2011, out today. Here’s the trend chart from the survey: […]
While many news organizations chase traffic by matching their news coverage to what’s listed as “hot” on Google Trends, Twitter, and elsewhere, a new report says hard news coverage actually makes the most money for major news publishers. Perfect Market, a company that works with publishers to help them make more money from search engine […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook On Social Search: ‘We Want To Work With Everybody’ That was a statement Facebook CEO Mark Zuckerberg made in response to a question at the end of the Bing-Facebook press […]
Major news portals — like Yahoo News, Google News, AOL, and Topix — are the most commonly used online news sources, beating out the web sites of major news outlets like CNN, CBS, and the New York Times. That’s according to the the State of the Media report issued tonight by the Pew Research Center’s […]
Already its own specialty of digital marketing and now almost 50% of all online advertising budgets, paid search has fully grown into its own channel. A quick bit of research can quickly uncover a multitude of blogs, books, tools, companies, etc. all focused on the topic and within this channel, there’s even more fragmentation and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Satya Nadella Keynote At Bing Search Summit Satya Nadella, SVP of Microsoft’s Online Services Division, gave the morning keynote at the Microsoft Search Summit. It was an introduction to and tour […]
Search Engine Land turned two years old this month. In that time, our content has blossomed. We run nearly 20 columns on search marketing issues, routinely post multiple brief items per day about breaking search news along with regular long, in-depth analysis or “How To” stories. Our old design didn’t serve to present this content […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
News flash! The rules of the game have changed. Again. Unless you’ve been sleeping under a rock for the last couple of months, by now you’ve heard that Google recently rolled out a new interface called Universal Search. Not surprisingly, Google’s latest change has caused a lot of industry chatter, and understandably, many marketers are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: