• http://www.juiceelinks.com JuiceeLinks

    A “bit deceptive”? Link building for keywords to draw traffic so that you can pull a bait and switch is the very definition of deceptive.

    Yes, a bait and switch can work. If the cost associated with building the links is offset by conversion $$$, then as a business practice, how can you say no. However, some wise consumers will see it for what it is and possibly think less of the e-tailer. But cash is king. At least it always seems to be to the short sighted.

    I agree with you that you are better off finding a way to carry the product you are going to sell than to disappoint a customer. Disappointed customers will not be very viral–where a happy customer might just become a link opportunity for you as well.

    Great article.

  • Julie Joyce

    Thanks for the compliment…and the “bit deceptive” thing was just a Southernism. We like to be very polite and nice and not actively call people out you know!

    I think the best bit of your comment was this: “Disappointed customers will not be very viral-where a happy customer might just become a link opportunity for you as well.” That’s the exact takeaway.