Link Diagnosis Launches New Tool: A Review

ld-logoLink Diagnosis, one of the most well-known link analysis tools around, has new owners, a new look, and some fairly substantial changes under the hood. But are all the changes an improvement? Well, after testing a beta version for a few days, and now using the new site that launched today, my answer is … yes and no. Some of the changes add value to what Link Diagnosis offers, but others may leave you wanting to use the old version again. (And you can; more on that below.)

What’s New

Obviously, the look and feel is the first change you’ll notice. The new Link Diagnosis sports a more modern design, and the tool itself functions in Flash. It’s much easier on the eyes, but some users may prefer the simplicity of the old tool. One of the other things you’ll notice right away is a preponderance of ads promoting link building services and the like. This is presumably how the new owners are going to keep the service free.

Perhaps the biggest change to how Link Diagnosis works is the addition of accounts and the ability to save reports and projects in your account. This gives users quick and convenient access to commonly used link data without having to run the same reports time and time again. Speaking of those reports, there are number of changes worth knowing about. Have a look at this sample report run on my personal blog,

link diagnosis

In the upper right are new filtering options: by PageRank and by LinkType. (The old version of Link Diagnosis allowed sorting on these elements, which is slightly different from how the new filtering works.) In the link report itself, each of the data columns — PageRank, Anchor Text, Link Type, Outbound Links, Link Strength, and Link History (all in gray above) — supports sorting.

The yellow menu bar above the report offers charts and export functions like the old Link Diagnosis. Under the Links tab are a couple new options: If you highlight one link from the list, you can see the age of the page and/or you can also run a new report. Not shown in the screenshot above is an important new feature: the ability to run a link report on deep pages of a web site. On the old Link Diagnosis, you could only run reports on domain names.

There are two other big changes that need to be mentioned: First, links are counted differently in the new version. On the old version of Link Diagnosis, my personal blog is credited with 380 total backlinks and 110 unique anchor text phrases. On the new version, those numbers drop to 113 and 48, respectively. Joe Griffin, one of the new owners of Link Diagnosis, says that they’re filtering the backlinks to show only the first link from a domain. The old version would show multiple pages per domain as backlinks to a site, but the new one will show just one page.

In other words, the backlink count isn’t actual backlinks; it’s domains that link to your site (or page). Using the example above, only one backlink from appears, while on the old version, Link Diagnosis would show several different Mixx blog posts that include links to

link diagnosis old

The other big change in the new version is that the tool analyzes only the top 101 indexed pages from a domain — basically, the first 101 pages Yahoo lists for a domain. The old version went deeper. While site owners may not like the 101-page limit, Griffin says that “the vast majority of large and small sites have most of their inbound links pointing to their top 100 pages.”

What It Means

If you used the old version of Link Diagnosis, chances are good that the new version will show lower backlink and anchor text counts. The tool will show you the 101 pages that it’s analyzing, so if you know of a page with meaningful inbound links that’s not on the list, the new “single page” option may help a bit. But I suspect that many webmasters, SEOs, and site owners won’t like the changes in how links are counted and the limit on pages indexed. If that’s you, the good news is that you can still access the old Link Diagnosis at

Link Diagnosis remains a Firefox-only web tool. You’ll need to download the new Firefox add-on if you’re using the new version of Link Diagnosis, or use the old one if you plan to stay with the classic version. For a complete look at what’s different in the new tool, see the Link Diagnosis blog announcement.

Related Topics: Channel: SEO | Features: Analysis | Link Building: General | SEM Tools: Links


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • nickstamoulis

    This is an excellent tool, but I still find Google Webmaster tools does the trick a little bit better…there are other tools out there the SEMOZ and SEOENG and they are good as well…

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide