• sharithurow

    Hi Eric-

    One of my favorite poem’s is Frost’s “The Road Not Taken.” Nice touch.

    I recently read an academic study in http://www.emeraldinsight.com that showed word-of-mouth (WOM) was still more powerful than social media. I’ll have to look up the title and author and post it.

    I have noticed the “click the first link” for well over 10 years. People click on a link because it’s there. Searchers use it as a frame of reference quite often (whether it’s an ad or not). I don’t know if Google or other search engine engineers understand that. People don’t always click because it’s the “best”. Sometimes they click because it’s there. I wrote about that a long time ago, too.

    Your bittersweet vindication? I hear you. So many SEO professionals are onto the next flavor-of-the-month strategy (build brand, keywords are dead, links are dead).

    Headlines/headings, titles, metadata, etc. consist of words. Keywords are not going to disappear. They are still important for humans and technology for establishing aboutness, context, and information scent.

    Link development, even though it has been massively abused, is still a form of validation when it is used in the right context. My 2 cents.

  • http://www.temerity.com.au/ Elliot Dean

    I think reviews WILL continue to have relevance in search engine rankings. Not based on the specific feedback in each review but the overall quantity of reviews. If one business is getting far more (natural) reviews than another business Google will see this as an indicator of having more authority in their industry. And I see no reason for this to change.

  • Ben Heligman

    Nice overview. Have to say I prefer the “One Tab” chrome extension to “Export Tabs”. I have a whole list of useful Chrome extensions for SEO here in a Google Doc – Let me know what you think! –> https://docs.google.com/spreadsheet/ccc?key=0Aq6InZKzr6tfdEhNRmhIUXFHVkhIWklLb2RESlZwdnc&usp=sharing

  • http://www.22by4.com/ Sundeep Reddy

    Most painful thing is you have to bid for your own brand keyword even though you are top in the organic listings, or else your competitor will bid for it and as you rightly mentioned in this article majority of people don’t have time to scroll down and search for the most relevant page in the SERP they just click on the first link they see… #EvilSideofGoogle :/

  • https://www.eledentalwebsites.com/ Cody Cummins-Prentice

    What a breath of fresh air….a post on SEL that offers a tremendous amount of value!

    In relation to a couple of statements about Google eliminating links as a ranking factor (and your son’s search query), I’d love to get your thoughts on how Google finds the happy medium with linkbuilding. I really think its going to boil down to ranking a single web page for exactly one topic that is extremely relevant to the content, and then relating the links surrounding the one topic back to it. I think Hummingbird was a step in the right direction, but a possible update to the algorithm to look at contextual links (even more so)? That has to be the future of link building, NOT Quantity, not so much even quality, but contextual (extremely relevant) to a single given topic or keyword. And when I say contextual, I mean that intent is built into this. Reading further into relating user intent back to the page that is providing the link, relative to the focus of the page that is being linked to (if that makes sense)…