• Graeme Benge

    Targeting secondary keywords on page is becoming a more and more valid tactic. Testing long tail candidates on existing pages can give you a more compelling reason to create stand alone pages. With Google rearranging title tags in SERPs it feels like the more Google likes your domain the more it’ll do for you! As a result keyword concurrence and co-citation is even more valid a tactic to test.

  • Nevin Thompson

    Why not determine user behaviour first (what products or services are you providing that customers find of value), create the content, segment website content (during the research process) into broad categories, do the keyword research, and then assign relevant keywords to pages? It does seem like doing the keyword research first, and then creating content according to that research, is bass-ackwards.

    Long-tail keywords (and as Graeme states, secondary keywords) are still totally relevant, but with the consideration of competitiveness (competitor domain and page authority.

  • http://searchmonkeys.us/ Karthik kumar

    “The old way of doing SEO” sounds like a tactic from the metaphorical “ghetto”. It’s no wonder that the outsiders often confuse SEO with spamming and see the whole industry as irrelevant, when we ourselves are doing it. Just my thought.

  • http://www.baynetwork.com/ Yuriy Petushkov

    Todays content is really all about social integration. Is it worth sharing? Do people want to read beyond the headline and photo caption? The authoritative sites will always have their 80LB gorilla presence. While our site (Baynetwork.com) has a 13+ year trust factor, we are always looking for clever way to expand our brand presence. The following blog post about the NSA and Google potentially running the planet in approximately 12 years created some of the best traffic to our blog EVER. http://www.baynetwork.com/Blog/Why-the-NSAs-monitoring-isnt-really-a-big-surprise-but-a-big-deal. Not only was it perfectly timed, but the conversation placement was well executed.

  • http://www.houstontexasseo.com Paul Sherland

    Eric, what about augmenting the excellent guidance above with a process of using your blog to respond to common user questions? Use Google Suggest or Wordtracker’s Question Tool to create a list of these long-tail questions, related to your products and services. Then create an authoritative answer for each question in a blog post. Since the blog posts provide quality content, they’re effective at keeping visitors on the page and converting visits to customers. Google is happy!

    It’s not the thin long-tail strategy you describe above, but it doesn’t depend on the substantial competitive research you outline as a step in developing a website architecture. In my view it augments your website architecture planning process with a still-viable long-tail strategy. By the way, I enjoyed meeting you at SMX Advanced in Seattle last year.

  • http://www.howtodo247.com/ Joya Blain

    2013 Seo factor also is Long Tail Content. For better result you shouuld use Long Tail Content for your website

  • steve

    I do local city landing pages like that optimized with good content for each city we have a store location. Seems to be doing okay but I do feel like it’s duplicating content.

  • http://www.13thbeachdiywebassist.com.au/ Nigel Rawlins

    It’s all about doing the hard yards without the quick fix. ‘ Does it deserve to exist’ is the right question, well done.

  • Paresh Shrimali

    Great ..!!!!!!! Its a triple Benefit. first we target more and more long tail keywords and and we create appropriate content regarding targeted “Long tail Keywords”. and it also beneficial content for Short tail keyword too.[Exact Match type] keyword too.

  • templestark

    If that was your attitude to content, “blah blah” no wonder you’re not excited about it. Very jaded – and inaccurate – approach to doing it right.

  • http://www.dbsit.com.au/ Asif Faridi

    An SEO expert cleverly satisfied the client through long tail keywords. In starting of campaign Long tail keywords got rank in a short span of time as compare to short tail.

  • xtopher66

    Well Eric your siloed content example seems entirely appropriate for ecommerce and you`ve spelled out the death of it. You really need to start looking deeper…there`s plenty of siloed structered thin content ranking very well for very competitve industry keywords. You should join me in confirming that Google have made so many corperate decisions and changes under the guise of “better UX” that people are totally confused which way to go. Venice update hasnt helped SEO either. But hold on, of course there is one way to get above the fold…Adwords!

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Your own creativity will often produce ideas that extensive research does not.”

    I’ve seen that happen more often than not. Research might give you a direction to head in and an outline of how people are searching but your own spin is what makes your content stand out. What unique paths can you take with your content?

  • Charles Floate

    I’ve been a huge fan of long tail content for a while now, it makes ranking awesome.
    On my blog I look at potential keywords and build content around it, of course I either already know about the subject or educated myself before making the content and within 2-3 weeks I’ll be ranked either #1 or pretty highly for that keyword.
    More content = the more traffic you’ll get!