Microsoft Launches New & Improved MSN Mobile

At one point Microsoft appeared to be backing away from the MSN brand in favor of “Live.” That no longer seems to be the case. Today the company launched a new mobile portal, signaling what would appear to be a new commitment to the MSN brand, with Live as the subsidiary search brand. The look and feel of new portal closely resembles MSN.com but is optimized for a mobile environment.

It provides access to the range of Microsoft content and services, including Live Search, email, Messenger, Maps, news and so on in a single mobile destination. It apparently will work on all mobile phones with WAP browser capabilities (1.2 or greater) and detects the user’s phone to deliver pages optimally rendered for that device.

I tried it on a Windows Mobile phone and it was clear and easy to use. The “portal” concept may have lost resonance for some users online (vs. search). However it currently makes a great deal of sense in mobile, where search is considerably harder to use. Maps and Local Search, two important mobile content categories, are available “indirectly” through the search box at the top or as separate links on the “second” page of MSN Mobile.

Search results are federated, similar to Yahoo’s oneSearch. Here’s a search result for “Danny Sullivan,” for example. MSN Mobile will be ad-supported; however so far I was only able to find the Ingenio PPCall ads for some of the searches I conducted.

It is only currently available in the U.S. but will start rolling out in international markets later this year.

Related Topics: Channel: Mobile | Microsoft: Bing Mobile | Search Engines: Mobile Search Engines

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide