Demand For Online Marketing On The Rise, Industry Survey Says

This is a good time to be a digital marketer. Despite several years of economic struggles around the world — or perhaps because of it — the demand for online marketing services is on the rise. That’s according to the 2010 SEO Industry Survey that’s just been released by SEOmoz.

The survey attracted responses from online marketers in more than 90 countries, and when asked to characterize the demand for a variety of marketing services this year, most of the respondents said, in essence, that they’re busier than ever.


According to the chart above, marketers are seeing strong demand for SEO and social media services, in particular. E-mail marketing and PPC are seeing the least increase in demand, but few are reporting a decrease in demand for those services.

  • 72% of respondents say the demand for SEO is up this year (2,614 of 3,651 overall replies)
  • 75% say the demand for social media marketing is up
  • 12% say the demand for e-mail marketing has dropped
  • 10% say the demand for PPC is down

The survey also asked industry contributors about things like how/where they get job training, company budgets, SEO tactics, and tool usage for both SEO and social media. SEOmoz says more than 10,000 people replied to this year’s survey, making it triple the size of the last survey the company did in 2008.

Related Topics: Channel: Strategy | SEM Industry: Stats


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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