Demand For Online Marketing On The Rise, Industry Survey Says

This is a good time to be a digital marketer. Despite several years of economic struggles around the world — or perhaps because of it — the demand for online marketing services is on the rise. That’s according to the 2010 SEO Industry Survey that’s just been released by SEOmoz.

The survey attracted responses from online marketers in more than 90 countries, and when asked to characterize the demand for a variety of marketing services this year, most of the respondents said, in essence, that they’re busier than ever.

demand

According to the chart above, marketers are seeing strong demand for SEO and social media services, in particular. E-mail marketing and PPC are seeing the least increase in demand, but few are reporting a decrease in demand for those services.

  • 72% of respondents say the demand for SEO is up this year (2,614 of 3,651 overall replies)
  • 75% say the demand for social media marketing is up
  • 12% say the demand for e-mail marketing has dropped
  • 10% say the demand for PPC is down

The survey also asked industry contributors about things like how/where they get job training, company budgets, SEO tactics, and tool usage for both SEO and social media. SEOmoz says more than 10,000 people replied to this year’s survey, making it triple the size of the last survey the company did in 2008.

Related Topics: SEM Industry: Stats


About The Author: is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

SearchCap: Get all the top search stories emailed each day!

Name: Company: Email:

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Search Engine Land on Google+

LinkedIn over 34,000 members
Subscribe to Our Feed! 80,789 subscribers take our RSS feed
 

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »


Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide