• Dan Leibson

    Great research, thanks for sharing. I would be really interested to see the results with the group segmented into age, as I would hypothesize that younger demographics engage in more mobile discovery AND care more about mobile optimized sites.

  • gregsterling

    This is interesting and useful data. However it’s important to understand this is just one of many such surveys about mobile user behavior. It would be a mistake to conclude from this that mobile isn’t important or you can delay in addressing it. One prediction coming out of SMX West today is that as much as 30% of query volume will be mobile by year end. And Google has said that 40% to 50% of mobile query volume has a local intent.

  • http://twitter.com/mikegracen Mike Gracen

    Great data driven article. I would have liked to see tablets and phones broken out instead of lumped together as IMO they are completely different segments.

  • Dan Leibson

    Totally agreed. How do you think it interacts with the comScore/Localeze study that shows people use apps almost as much as search for local mobile discovery?

  • gregsterling

    You have to look at studies in the aggregate because individual questions and the way they’re written can dramatically influence the responses. Localeze/comScore validates that apps are heavily used for local — Google Maps in particular

  • http://twitter.com/kevinmullaney Kevin Mullaney

    Although the data here is interesting I feel that many consumers don’t really understand the mobile search landscape and although they might not care about mobile optimisation what they don’t realise is that these sorts of factors are what matter to search engines and therefor that’s how they will find them,whether they know it or not. I feel a survey of tech savvy, power users would be more interesting and again although people don’t think they’re doing a local search that is what is being returned to them. People simply aren’t aware of this enough for the data to mean a whole lot and they are being influenced through local/mobile search practices in their daily lives more than they’d ever know!

  • goldiagodschalx77vr

    You have to look at studies in the aggregate because individual
    questions and the way they’re written can dramatically influence the
    responses. Localeze/comScore validates that apps are heavily used for
    local — Google Maps in particular