Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says

Yahoo’s slide continues with the news today that Pinterest is now sending more traffic to publishers than organic Yahoo search results.

That’s according to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools.

In a blog post today, Shareaholic says Pinterest was the fourth biggest traffic source in August among its publishers — beating out Yahoo organic search, which fell to fifth. Overall, Google search was the top traffic source, followed by direct traffic and then Facebook in third. (See far right column below.) Pinterest also passed Bing as a traffic source back in June (also noted below in red).

shareaholic-traffic-sources

Note that Google, Yahoo and Bing referrals are all down since the start of the year across Shareaholic’s network. Facebook is even down a percentage point, too. Direct traffic, Pinterest and Google referral traffic (presumably Google+ is the largest portion of that, although iGoogle would probably be included there) are all up for the year.

Here’s a closer look from Shareaholic’s post, showing Pinterest compared to Yahoo, Bing and Twitter.

shareaholic-traffic-sources-2

The caveat on this data is that it’s specific to the 200,000 or so websites that are using Shareaholic’s sharing widgets. The makeup of those sites will have a big impact on what kind of traffic they get and where it comes from. If some of the sites aren’t optimized well for natural search, or were hit by various Google (or Bing) algorithm changes, natural search traffic would decline as it has. Likewise, if many of the sites are social-friendly — particularly with visuals that play well on Pinterest — that would also impact the data.

Nonetheless, though it’s a limited sample of websites, it’s still interesting to see where they’re getting traffic.

ComScore recently pegged Yahoo’s U.S. search market share at 13 percent — an all-time low — and says Yahoo recently had a run of 10 consecutive months of declining market share. The August search numbers should be out in the next week or so.

Related Topics: Channel: Strategy | Stats: Popularity | Top News | Yahoo: Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://twitter.com/JanetAronica Janet Aronica

    Thank you so much for this writeup :)

    - Janet from Shareaholic

  • Deepti Garg

    very nice information. I also use pinterest and get the good traffic from there.

  • http://twitter.com/CoffyGroup Coffy Group

    Thank you for sharing these information, Matt. I believe this is the latest update I’ve heard about Pinterest’s game up since they became the “it” few months back. However limited the scores are, it’s still worth to note that they are still making buzz. Can’t wait for ComScore’s update though.

  • Crocuss

    Nice post! I like it and bookmarked it for future. Thanks for sharing it.

  • Dial uz

    Very nice information. Pinterest was growing very rapidly. I also shared this article.

  • http://www.about.me/nninoss Ninos Youkhana

    Wow..Thanks for the article!!! indeed!

  • Michael Ackerman

    I agree. While it definitely shows a tremendous strength for pinterest by using these participating sites as a sampling of a larger whole of web publishers, it never the less seems to be that the recent google algorithm changes may be a stronger contributing factor. The question is whether those changes will impact googles legitimacy as a more accurate organic search provider vs. pinterest and other social sharing platforms.

  • http://www.seo-first-page.com/ SEO First

    Pinterest has been fantastic in sending visits to websites. It is climbing up the social network ladder of sending visits quite fast.

  • http://www.facebook.com/magnoninternational Vivek Merani

    Thanks for the information and statistical insights !

  • http://twitter.com/liamhgfisher Liam Fisher

    Oh my god, I can’t believe that Pinterest is bigger than Yahoo! It’s almost like it’s not 2003 any more!

  • Emma Skinner

    Correction to my previous comment:

    In August, Pinterest beat Yahoo by 0.81 percentage points which means Pinterest sent approximately 56% more traffic than Yahoo.

    Sorry about that!

  • http://twitter.com/mugambo99 mugambo

    Thanks alot for this information. I have not given pinterest much consideration before but I think it is worth considering for traffic generation now.

  • miglena

    Me too.

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