Recent Google+ Posts & “Add To Circles” Buttons Are Coming To Google’s Search Results

Earlier today, ‘All About Content’ reported that Google+ data was showing in Google’s organic search listings.  Two different items are now appearing in the search results pages, recent Google+ posts and an “Add To Circles” button.  The only caveat?  These results will only show for select Google+ brand accounts that have been approved for Direct Connect.  Even those brands who have been approved for Direct Connect may have to wait, as these features are being rolled out slowly.  Here’s a look at the new additions:

Google+ Posts

Whether or not you currently have a Google+ account, Google+ posts will be infiltrating search results for brands that have direct connect enabled.  Underneath the sitelinks, the two most recent Google+ posts will show up.  Here’s a look at a search for “WWE”:

With these additional results, WWE can effectively eat up more real estate in the results, a real benefit for reputation management.  For those brand who haven’t yet been approved for Direct Connect, their results will remain unchanged.  Here for example is a search for “UFC,” a similar brand that does not have Direct Connect enabled:

“Add To Circles” Button

If a searcher is logged into Google+, even more of the social network will appear.  Just above the most recent Google+ posts a large “Add To Circles” button will appear:

The “Add To Circles” button is interactive, allowing users to choose the exact circles right from the results page:

How Can You Get This?

We spoke to a Google Rep and confirmed that the above functionality will be rolling out for Direct Connect brands slowly.  Right now, only a select number of the Google+ Direct Connect Alphabet have this.  So simply prep your site for Direct Connect, then wait your turn.

Related Topics: Channel: Social | Google: Google+ | Top News

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About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email



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  • http://www.peterstringer.com Peter Stringer

    Exactly what I predicted in my blog last week. G+ for brands is not about social networking and followers as much as it’s really about SEO.

    http://www.peterstringer.com/2011/11/why-a-google-brand-page-could-be-more-important-than-your-facebook-page/

  • http://www.dcgla.com/ C.N.

    Love all the new functionalities of Google Plus. It is gonna rock than Facebook in near future.

  • http://www.facebook.com/falcondorothy Dorothy

    I love how G+ features are improving today! It can help internet marketers gain a lot of traffic!

  • K.O.S.

    So will google share any of the revneue that they generate from the G+ community ?
    It’s certain that they will be serving ads and selliing placement on G+ real-estate…
    …G+ has value because of the members community….not because of the tech and this should be recogonizes and rewarded

  • TimmyTime

    “It can help internet marketers gain a lot of traffic and much easier with”

    Wrong place to spam, as Danny Sullivan is practically a Google employee.

    So we have a monopoly, using it’s monopoly powers to drive more traffic to itself and to win new markets?

  • http://lesliestrickland.com Leslie Strickland

    Interesting note: if you look at the first screen shot — you can see how monumentally important it is to move into the first place. It almost looks as if all of the other results are pushed “below the fold” because of the site links and G+ results added to the first result. This is going to be huge for the first result, but that means the rate at which returns decrease as you go down the ranks is going to go up drastically. Anyone out there have any recent data about CTR on ranking positions? I bet the first spot CTR doubles and the 2-4 rankings CTR drop by half.

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