Report: Facebook Like Button Most Used, Google +1 Button Surging

Today BrightEdge, an enterprise SEO platform, released a report on the adoption of social sharing plugins on websites and links to those sites. The findings show that about half of the top 10,000 websites have a link to their Facebook pages from their home page, 40% link to their Twitter pages and when it comes to like buttons, Google+ is now second place to Facebook.

Homepage Links To Social Sites

An interesting finding of the report was the overall number of links out to the various social sites.  The following chart showcases the percentages of sites that have a link to a  social destination on their home pages and compares July 2011 numbers vs. June 2011:

Facebook leads the way with 47.4% of the top 10,000 websites including a link to Facebook directly on their homepage.  The only social destination that dropped in July was YouTube, which was only slightly down by 0.02 points.

Like Buttons On Homepage

While the adoption of links on pages is rather high, the adoption of social plugins is a bit behind.  The two most popular social plugins belong to Facebook with the plugin types being the “like button” and the “like box” respectively.  Surprisingly, the stats show that Google’s +1 is more widely used than Twitter’s “share button” and is implemented at almost twice the rate.

Websites with Google +1 plugin integration are at 4.5%, beating the combined numbers of the “Twitter share” (2.1%) and “Twitter instant follow” (1.3%)  buttons:

Overall, Facebook is still the most prominent in terms of social links and social plugins, but Google’s +1 is gaining.  The most captivating stat of the report was just how little the Twitter plugins are being utilized currently even though over 40% of sites had a link to their Twitter profile.  View the full BrightEdge report for more information.

Related Topics: Channel: Social | Facebook: Buttons | Social Media Marketing | Stats: Popularity | Top News | Twitter: Buttons


About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • Jill Kocher

    Though not strictly “social,” it would be interesting to see a comparison of the number of sites with FB/T/LI/G+ profile links to the number of sites with RSS/email links. They’re typically lumped in together in the same sharing area of the template and are also measures of engagement. Also, since email and RSS are more old-school, it would be interesting to see how their inclusion rate is changed by the focus on social. My guess would be no decrease in inclusion, but a decrease in their visibility within the sharing area of the template.

  • David Burdon

    This post itself tells a story. It currently shows 181 Tweets, 31 +1s, an indeterminate number of linkedin shares and no Facebook shares, and 4 Facebook likes. That’s based on less than 2 hours exposure. My own early research across 6 sites showed +1 lagging much further behind. But it appears that it is now gaining on Feacebook – at least in a B2B environment.

  • Michael Martinez

    Barry reported on some complaints today in the Google Webmaster Forums about a McAfee plugin or something firing off Google +1 hits automatically. I didn’t look at the details but it makes me wonder if some of the data isn’t inflated.

    For example, when I comment on news sites and they force me to login through Facebook (a process that seems to be more miss than hit these days), are they automatically LIKEing themselves for me? I haven’t thought to look at that.

  • gary

    Fantastic report, we’ve noticed something very similar at builtwith. Google+ adoption in just the last seven days has exploded jumping from 2.6% to 4.9% of the top 10k –

    Social plugins (Twitter, Facebook, Google and LinkedIn) have been the top growth technologies for the last few months in general.

  • Lesterj

    It is interesting the increase of people with +1, but I wonder if a significant part of that increase is due to social widgets adding +1 to their tools as opposed to website owners specifically adding the +1 to their site.

    In regards to the number of people clicking on the +1 vs other social sharing buttons, I think there is more to that then just people’s acceptance of the +1. \One-upping\ a page doesn’t really share that page with anyone. It doesn’t broadcast the page to people. So, I think it’s much easier for people to one-up a page than share or tweet a page. Personally, I don’t even really think of +1 so much as a social sharing tool as a potential ranking influencer.

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