Report: Facebook’s Traffic Down In The U.S. And Canada

Facebook is creeping towards the 700 million user mark, but Inside Facebook reports that Facebook’s U.S. and Canada based traffic and growth dropped in June.  This marks the second straight month of lower growth in these areas for Facebook which is an unusual occurrence.

The United States lost nearly 6 million Facebook users (down to 149.4 million users) and Canada lost 1.52 million users (down to 16.6 million)  according to the Inside Facebook Gold service. This marks the first time in the past year that Facebook actually lost users in the United States.



Even with dips in users and traffic from the USA and Canada, Facebook continued to grow globally with an overall increase of 11.8 users over May.  Mexico, the other major North American country, actually led all countries in user growth increasing by 7.6% in June.

Traditionally Facebook’s growth comes from some of the countries with later Facebook adoption. It is still expecting to hit 700 million users in the next few months.  These stats about the U.S. and Canada will be good to keep an eye on over the next few months to monitor growth.


Related Topics: Channel: Social | Facebook | Top News


About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Steve Jones

    Title is misleading – Facebook’s traffic is not down, only their growth (which was inevitable).

  • Greg Finn

    Steve – you are correct, the article is somewhat misleading. Inside Facebook does clarify it a bit more in the authors comment on the post that states:

    “Regarding “traffic,” I’m referring to monthly active users, as I said in the article. I am not referring to new user signups.

    In terms of “traffic drops,” I am literally referring to lower traffic in the US and Canada.”

  • Steve Jones

    Nevermind…I looked at the ALL #s being up – wow. Interesting to see them losing ground in a place like the US where they’re rabidly popular.

  • George Michie

    This will be fascinating to watch. I remember seeing something similar a year or so ago regarding the fraction of people launching Twitter accounts who still use them 4 months after sign-up. Once the novelty has worn off it could be that the social shouting of updates doesn’t carry much value to anyone, and the really meaningful social conversations remain one-on-one, in which case FB is but a more convenient mechanism for email and chat. FB may end up being little more than a gaming platform a few years down the road. Anyone care to make a friendly wager that Linked-In is the more valuable property 5 years from now?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide