Report: Facebook’s Traffic Down In The U.S. And Canada

Facebook is creeping towards the 700 million user mark, but Inside Facebook reports that Facebook’s U.S. and Canada based traffic and growth dropped in June.  This marks the second straight month of lower growth in these areas for Facebook which is an unusual occurrence.

The United States lost nearly 6 million Facebook users (down to 149.4 million users) and Canada lost 1.52 million users (down to 16.6 million)  according to the Inside Facebook Gold service. This marks the first time in the past year that Facebook actually lost users in the United States.

 

 

Even with dips in users and traffic from the USA and Canada, Facebook continued to grow globally with an overall increase of 11.8 users over May.  Mexico, the other major North American country, actually led all countries in user growth increasing by 7.6% in June.

Traditionally Facebook’s growth comes from some of the countries with later Facebook adoption. It is still expecting to hit 700 million users in the next few months.  These stats about the U.S. and Canada will be good to keep an eye on over the next few months to monitor growth.

 

Related Topics: Channel: Social | Facebook | Top News

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About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • http://www.nametrader.com/nametrader-on-twitter/ Steve Jones

    Title is misleading – Facebook’s traffic is not down, only their growth (which was inevitable).

  • Greg Finn

    Steve – you are correct, the article is somewhat misleading. Inside Facebook does clarify it a bit more in the authors comment on the post that states:

    “Regarding “traffic,” I’m referring to monthly active users, as I said in the article. I am not referring to new user signups.

    In terms of “traffic drops,” I am literally referring to lower traffic in the US and Canada.”

  • http://www.nametrader.com/nametrader-on-twitter/ Steve Jones

    Nevermind…I looked at the ALL #s being up – wow. Interesting to see them losing ground in a place like the US where they’re rabidly popular.

  • http://www.rimmkaufman.com George Michie

    This will be fascinating to watch. I remember seeing something similar a year or so ago regarding the fraction of people launching Twitter accounts who still use them 4 months after sign-up. Once the novelty has worn off it could be that the social shouting of updates doesn’t carry much value to anyone, and the really meaningful social conversations remain one-on-one, in which case FB is but a more convenient mechanism for email and chat. FB may end up being little more than a gaming platform a few years down the road. Anyone care to make a friendly wager that Linked-In is the more valuable property 5 years from now?

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