Report: Search To Dominate Mobile Advertising By 2015

Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB’s recent report. But paid search has also been significant in driving mobile advertising revenues.

Source: IAB

A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 billion threshold and reach $1.2 billion this year. Of that SMS-based marketing contributes 44 percent and search represents 28.5 percent or $349.4 million.

According to eMarketer paid search will assume the lead in 2013. By 2015 mobile paid search will be dominant, with more than 40 percent of mobile ad revenues.

Source: eMarketer

My view is that eMarketer may be underestimating mobile search revenues in this forecast. A year ago Google announced that mobile ad revenues were “on [an] annualized run rate of over $1 billion.” That number is almost certainly higher today and I would imagine that more than 50 percent of that revenue is being generated in North America.

Last October I a quick analysis of how that $1 billion might be allocated:

  • AdMob: $200 million in topline (optimistic)
  • Google mobile AdSense: $217.5 million
  • Google mobile search: $507 million
  • Android app revenues: $75 million (optimistic)

Again those numbers are going to be larger today. Google may be seeing closer to $700 million or more in mobile paid search on a global basis, half or more of which is coming from the US. That would mean Google alone is generating $350 million mobile paid search revenue.

Related Topics: Channel: Mobile | Google: Mobile | Stats: General | Stats: Spend Projections


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide