The Inevitable Happened: First Company Provides “Right To Be Forgotten” Removal Service

EU GoogleNow that the European Courts have given its citizens the “Right To Be Forgotten” in major search engines, the inevitable has happened — a brand new business model built on removal requests has taken shape.

In response to the EU giving individuals the right to request Google remove URLs from its European search results, Reputation VIP has launched, an online service that appears to be the first designed specifically to help individuals complete Google link removal request forms.

Acting as a middleman between an individual and Google, is the frontrunner in what will most likely be the next niche service, catering to individuals who want to exercise their right to be forgotten.

A screen shot of illustrates how the service works, helping users select the URLS they want removed: identify links right to be forgotten

Once a link has been identified, Reputation VIP claims offers more than 30 “predefined texts” to help explain why a user wants the URL removed.

According to Reputation VIP:

An incorrectly copied URL or a poorly written text could result in your request being rejected. By helping you select your URLs, and by providing you with texts adapted to your situation, is your best chance for success and ensures that your request is as readable as possible in the eyes of the search engines. justify requests right to be forgotten


Once the link has been identified and text has been entered to justify the removal requests, users are given a choice to submit the form to Google themselves or let do it for them. submit requests right to be forgotten

After the forms have been submitted, Reputation VIP says will follow-up on the requests and notify users of Google’s decision whether or not to remove the link, as well as verify if links have been removed should Google agree to do so.

The service is currently free during its “start up phase,” according to’s FAQ. That suggests it will move to a fee-based service in the future.

Reputation VIP’s is the first link removal service we’ve seen, but it’s highly unlikely to be the last.

Related Topics: Channel: SEO | Google: Legal | Google: Privacy | Legal: Privacy | Right To Be Forgotten


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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