• http://www.cutebabiesshop.com lakkineni

    Thanks for a great post Josh. I agree It’s extremely important to have negative keywords in the PPC campaigns.

    It is a pains taking process as it takes time and efforts to find out the negative keywords that are getting impressions for irrelevant key phrases. In my experience I have seen the quality score improved when there were negative keywords in the campaign. IMO it’s purely because the unnecessary impressions are reduced which resulted in high CTRs. The overall quality score for the keyword depends on the historical CTR.

    Thank Ken for the interview!