October Search Market Share: Bing Continues To Grow At Yahoo’s Expense

google-bing-yahoo-logosPreliminary October search market share data from comScore are being exposed by financial analysts. We’ll have to wait for the official numbers either later today or tomorrow. However, it appears there is little change from last month: Google is flat, Bing gained a fraction of a point and Yahoo lost two-tenths of a percent.

More broadly, however, the numbers reflect a long-term trend toward Bing and away from Yahoo. Google remains largely untouched. Below are the October figures we’ve seen:

  • Google — October: 66.9 percent; September: 66.9 percent; August: 66.9 percent
  • Bing – October 18.1 percent; September: 18 percent; August: 17.8 percent
  • Yahoo – October 11.1 percent; September: 11.3 percent; August: 11.4 percent

We didn’t see any numbers reported for Ask and AOL. Between the two they divide 3.9 percent of the US market for October. Here are last month’s figures for the two:

  • Ask – September:  2.5 percent; August: 2.6 percent
  • AOL – September:  1.3 percent; August: 1.3 percent

Mobile market share and traffic are not reflected in the above figures.

According to StatCounter mobile now drives nearly 20 percent of global internet traffic on average. The aggregate number in the US is roughly 15 percent. But in certain categories the percentage of traffic coming from mobile devices is north of 35 or 40 percent (even higher in some local contexts).

In terms of US mobile search share StatCounter offers the following breakdown:

  • Google — 88.1 percent
  • Yahoo — 8.1 percent
  • Bing — 3.4 percent
  • All others — 0.4 percent

Last week we discussed the rumor that Microsoft CEO candidate Stephen Elop would be open to selling Bing. That would certainly shake up the market if the rumor were true and Elop became the CEO. But right now it’s nothing more than pure speculation.

Postscript: comScore has posted the official October numbers.

Related Topics: Channel: Industry | Stats | Stats: comScore | Stats: Popularity | Stats: Size | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Charles – The Great and Powerf

    There you have it. Bing – the fastest growing Internet Search Engine! :)

  • Arun Sharma

    As these stats are praising and favoring Bing then I would like to share this figure with Mr. Stephen Elop (may be the would be CEO of Microsoft) who is planning to kill Bing…and also planning to sell Xbox……:)

  • http://www.dewaldthuysamen.com/ Dewaldt Huysamen

    LOL Google will always dominate wish Bing will just give in and stick to their OS

  • http://www.dewaldthuysamen.com/ Dewaldt Huysamen

    LOL Google will always dominate wish Bing will just give in and stick to their OS

  • fourthletter

    So people are leaning towards Bing from Yahoo – even though Yahoo is Bing? This doesn’t make any sense…..

  • nagleonce

    Yahoo doesn’t have a search engine. They’ve been a Bing reseller for years now. So traffic movement from Yahoo to Bing is a non-issue.

  • nagleonce

    Yahoo doesn’t have a search engine. They’ve been a Bing reseller for years now. So traffic movement from Yahoo to Bing is a non-issue.

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