November 2013 Search Market Share Frozen, Overall Query Volume Down

google-bing-yahoo-logosIt’s very cold in many parts of the US right now. And just like much of the country, the relative market share positions of the major search engines are essentially frozen. November search market share data from comScore reflects virtually no change from last month.

Google lost a fraction of a percent and Yahoo gained a miniscule tenth of a point, as did AOL. Bing and were flat.

November search market share

ComScore says that overall search query volume in November was down across the board, by a surprising 6 percent. Ask was off by 7 percent and AOL by 3 percent. Otherwise the “big three” were all off by the same 6 percent. That’s curious going into the holiday shopping season.

comScore November search market share

It may be that some of those queries migrated to mobile. The numbers above do not reflect mobile search market share.

According to StatCounter mobile now drives about 22 percent of global internet traffic and nearly 19 percent in the US. In terms of US mobile search share StatCounter offers the following breakdown:

  • Google — 88.8 percent
  • Yahoo — 7.7 percent
  • Bing — 3.2 percent
  • All others — 0.3 percent

Earlier today we reported results of a holiday shopping survey conducted by Search Engine Land and SurveyMonkey. The survey found that just over 63 percent of smartphone owners used mobile search, but 61 percent said it was “harder” than on the PC.

Related Topics: Channel: Industry | Stats: comScore | Stats: Popularity | Stats: Search Behavior | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Richard Roonie

    Its obvious that as rite now there is Christmas time and everyone is busy in spending money in other sectors rather than investing in shares. That’s why the share is frozen.

  • Tom Goodwin

    The big story is the 89% mobile share.

    People still say the internet and think of the desktop internet but the future will see a proliferation of alternate internet-enabled devices. Desktop is the cash cow, Mobile is the rising star.

  • George Michie

    Search volume is down in November YOY because Cyber Monday was in December this year and November last year. A more careful analysis than Comscore’s is here:

  • Michael Martinez

    These numbers are all nonsense. You people shouldn’t get so worked up over this stuff.

  • Gerad Hoyt

    The numbers aren’t YoY it’s Oct ’13 vs. Nov ’13

  • George Michie

    Oh, okay, good catch. Still, 30 day month with a holiday vs 31 day month, and month over month numbers don’t generally mean much.

  • Gerad Hoyt

    Gotta agree with you on that, plus if you look september was also down according to their report. Don’t know how much this really means since there is no data on the types of queries etc.

  • JustConsumer

    Feel free to surprise us with your own research.

  • Michael Martinez

    I published my research for years. Lots of it is still available on SEO Theory. Feel free to surprise us by looking it up.

  • JustConsumer

    You should be more attentive.
    The topic is about November 2013 market share, not about historical trends based on the “lots of” reports “published for years”.

  • Michael Martinez

    You should be better informed. It doesn’t matter what month the numbers refer to. They are still nonsense.

  • JustConsumer

    Ok, I see )
    As usual you can’t support your statements with facts )
    No surprise )

  • Michael Martinez

    Your hyperbole falls short in the realm of convincing rhetoric. Try spending more time in reality and less in fantasy. You’ll find you don’t lose touch with the mothership so easily that way.

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