How to do SEO for your new website [10-step guide]
Learn 10 steps to optimize your website for search engines. Boost visibility and attract organic traffic. Start your SEO journey now!
Topic: SurveyMonkey
Information gain: How top content leaders win at SEO
Dive into my analysis of information gain in SEO, featuring interviews with content leaders who drive millions in organic traffic monthly.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
How to harness the power of data gathering for SEO
Amid the sea of generic AI content, set your SEO strategy apart with original research. Learn methods and tools for leveraging unique data.
4 under-utilized SEO research approaches to tackle in 2024
Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.
Project management for in-house SEO teams: 6 best practices
Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.
How to create a helpful FAQ page (with 7 examples)
Answering your customers' frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page.
Psychological profiling for content creation: A deep dive
Having a psychological approach to creating content helps you craft more effective messages to the right audience.
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here's how businesses can utilize disruptive strategies to boost their marketing efforts.
10 SEO experts share their favorite interview questions
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews.
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.
Video: Eli Schwartz on Google Panda gutting a site’s traffic
We also talked about enterprise SEO and what to expect when working with large companies on SEO.
Survey: 97% of online adults transact with businesses they find on Yelp
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016.
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’
Gabriel Weinberg also believes that privacy legislation can make the internet more competitive.
SearchCap: Google launches Google Dataset Search, insider look at SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s an exclusive insider look at SMX East Sep 5, 2018 by Chris Sherman Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than […]
SearchCap: Amp links at large, Google AdWords demographic targeting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP links at large: What’s a publisher to do?Sep 14, 2017 by Barb Palser If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages […]
SearchCap: Google expands Featured Snippets, penalizes free product reviews & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s manual action penalty this weekend was over free product reviews Apr 12, 2016 by Barry Schwartz The mass Google manual actions for outbound links were related to the warning Google […]
SearchCap: Google penalties, Google appeals & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t trust Google to structure your local dataApr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew […]
Consumer Group Petitions FTC To Bring Europe’s Right-To-Be-Forgotten To US
Consumer Watchdog argues values behind RTBF are already part of US law.
November 2013 Search Market Share Frozen, Overall Query Volume Down
It’s very cold in many parts of the US right now. And just like much of the country, the relative market share positions of the major search engines are essentially frozen. November search market share data from comScore reflects virtually no change from last month. Google lost a fraction of a percent and Yahoo gained […]
Survey: Majority Use Mobile Search, Find It “Harder Than PC”
In the cross-platform, post-PC era, the big question the search industry faces is whether and how PC search behaviors are extending into mobile. The short answer is they are. Google has sponsored research that shows majorities of smartphone owners use search engines (74 percent). Yet mobile search, even voice-enabled search, is an awkward version of its […]
SearchCap: The Day In Search, December 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one […]
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when deciding what search results they click on. That […]
SearchCap: The Day In Search, April 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 2013 Boston Marathon Explosion: Official Information Sources Following today’s explosions at the Boston Marathon, social media channels were immediately swamped with reports and graphic images, videos from the scene. Race officials […]
Study: Top Reason A User Would Block A Site From A Search? Too Many Ads
An online survey examining SEO assumptions by SurveyMonkey found that the No. 1 reason users would block a website from their search results was if the website contained too many ads. If given an option to remove a website from future search results, 68 percent of the respondents said they would block a website because […]
Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results
In a recent study by SurveyMonkey examining SEO assumptions, respondents were given two search result pages, one with a page header labeled “Google” and the other with a page header labeled “Bing,” and asked which page of results they preferred. Even when the page header labels were swapped, more users preferred the Google search results. […]
SearchCap: The Day In Search, April 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Want To Speak @ SMX Advanced? Here’s How The agenda is live, and we’re now accepting submissions to speak at SMX Advanced 2013 in Seattle, on June 11-12, 2013. To increase […]
SEMPO Seeks Help Classifying Search Marketers For US Government
SEMPO is working with the U.S. Labor Department to classify job titles and descriptions related to search engine marketing, and is looking for industry help in the process. In a recent SEMPO newsletter, the organization explained what’s going on: You can be part of an important and exciting task force for SEMPO, to help the […]
Vizu Seeking To ‘Democratize’ Market Research
The Internet is awash in data, so much data in fact that one can find numbers on just about any subject. Yet primary research can be very expensive and cumbersome. There are inexpensive polling tools such as Zoomerang or Survey Monkey, which offer a cost-effective way to survey users. But the methodology doesn’t produce statistically […]