SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google
  Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend, AdGooroo found that an average 171 advertisers […]
• Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings
  Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning less than $30,000 in “revenue turnover.” While some commenters questioned the location of the survey’s participants, BrightLocal clarified in the comments that over 85 percent of the […]
• One Positive Pigeon Result: We Can Finally Ditch Ranking Reports
  Break your (and your clients’) dependence on ranking reports. Here are 5 metrics you should be focusing on instead.
• Learning From Lost Link Opportunities
  Instead of getting upset about rejection, take a few steps back and look at why you aren’t getting the links you want.
• When Google Shows A Source Or Credit For Quick Answers & Knowledge Graph
  As Google continues to provide quick answers and knowledge graph data directly at the top of the search results, publisher concerns continue to rise. Publishers are worried that searchers will have less of a need and desire to click through from Google’s search results page to the publisher’s page, leaving the publishers with very little […]
• Publishers To EC: We Want More From Google Or We’ll Sue
  As we discussed last week, the current Europe-Google antitrust settlement is dead. This is a surprising turn of events considering that it was once described by European regulators as essentially a done deal. Outgoing European Competition Commissioner Joaquin Almunia confirmed last week in a talk at Georgetown University that a deal could not be finalized before he left office in a […]
• 2 Weeks to Register for the World’s Largest Search Engine Marketing Conference – SMX East in NYC!
  Search Engine Land’s SMX East returns to New York City in just two weeks! Here all that’s in store: Actionable, Up-to-date Search Marketing Tactics: Have your search rankings been impacted by endless algorithm changes? Mobile making you retool your entire digital marketing program? Can implementing AdWords scripts increase your ROI and productivity? Come to SMX […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Retailers Shifted Spend From Desktop Search Ads In 2013
• John Oliver On Last Week Tonight To Corporations: Stay Out Of Our Twitter Conversations
• Sennheiser’s #EarLove Campaign Awards New Headphones To Best ‘Ear Selfie’ or ‘Ear Hunt’ Winner
• Tim Cook Tells Charlie Rose “Now Is The Time” For Apple’s iPhone 6
• Android One Program Brings Quality To Low End Of Market
• Apple: We Sold 4 Million iPhones In First 24 Hours
• Brands Embracing Programmatic Video Faster Than Agencies [Study]
• 5 Ways The Apple Watch Changes Marketing
• 2 Weeks to Register for the World’s Largest Search Engine Marketing Conference – SMX East in NYC!
• Alibaba IPO To Drop $9 Billion In Yahoo’s Lap

Search News From Around The Web:

Industry

• Rand Fishkin Interview: How Authentic Wizardry Nudged Moz to the Top, kwasistudios.com

Local & Maps

• Take your dream trip to Mexico with Google Maps, Google LatLong
• Thinknear Report Reveals Industry Improvement in Location Accuracy, investor.telenav.com

Search Marketing

• Food for Thought Friday: Exact Match & Visual Content, SEMrush Blog
• 5 Hacks for Creating and Promoting the Right Content, moz.com
• Don’t Rush Through Keyword Research!, Renegade Search
• Google Malware Warning On Free Search Result But Not Paid Search Result, Search Engine Roundtable
• How to Create Content for E-commerce Websites, SEMrush Blog
• Is Adwords a ranking factor in Google Search?, State of Digital

Searching

• Through the Google lens: search trends Sept 5-11, Official Google Blog

SEM / Paid Search

• Login field sunsetting in the AdWords API, Google Ads Developer Blog
• Google AdWords Ad Preview & Diagnosis Tool Bug, Search Engine Roundtable
• Is Google Driving Up AdWords CPCs in the Best Performing Geos?, RKG Blog
• Minecraft and Microsoft Use PPC (on Google) To Maximize Press Exposure, David Melamed
• Pack a Punch with Small Paid Search Accounts, ISOOSI Blog
• Pros and Con’s of In-House and Agency Management, PPC Hero
• Significant Improvements to Location Targeting and Ad Scheduling in Bing Ads, Bing Ads
• Tablet Related Device Targeting Changes in Bing Ads Begin Today, advertise.bingads.microsoft.com

SEO

• No One Should Be Moving Their Site to HTTPS for SEO, SEO Theory
• Common Technical Issues With SearchAction Schema & Google Sitelinks Search, Search Engine Roundtable
• Google Authorship Is Gone: How Do You Establish Authority Now?, SEMrush Blog
• Lessons Learned from Using Google’s Tagging and Extraction Data Highlighter Tool, SEO By The Sea
• Yes, You Should Get An SSL Certificate for Your Website, Search Engine People Blog