SearchCap: The Day In Search, April 26, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google: 50 Percent Of Those Exposed To Mobile Ads Took Action

    Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. The sample consisted of 5,000 US adults who owned a smartphone and accessed the mobile internet. Most of the findings reinforce other studies that show how widely people now rely on smartphones across a spectrum [...]

  • How To Use 3 Competitive Intelligence PPC Tools

    Want to feel like a super-spy while learning valuable secrets that can help grow your client’s business? Here’s how you do it: invest your time and money in PPC competitive intelligence and please shhh … don’t tell anyone. As the auction grows more expensive and more complex, it’s critical to have a view into your [...]

  • Google Challenges Apple, Netflix, Hulu with Video Rentals Service

    Google is about to launch a premium video on demand service through YouTube that will directly challenge iTunes, Netflix, Hulu and even cable TV. In the past YouTube tested video rentals (and has continued to do so) but the titles were limited and the results have been muted. The new service appears to be called [...]

  • Proven Ways To Use Content To Attract Links

    This article is really part three of our Link Building Foundational Blueprint series, and will focus on using content to attract links. Here are parts one and two. There are many ways to generate links using content, you’re probably familiar with article writing, guest blogging, link bait, white papers etc. All of these content tactics [...]

  • Why Google Latitude’s Check In Deals Is A Few Degrees Off

    In the past month, Google’s +1 has been the most hyped Social feature that Google has launched to date, as it has the potential to compete with Twitter and Facebook. A less noticed launch during this same time included social changes to Google’s Latitude product, which have also been launched to help Google compete with Foursquare. [...]

  • Google Logo Honors John James Audubon’s Birthday

    Google is sporting another special logo today, this one honoring the 226th birthday of John James Audubon. Audubon, of course, was a nature-lover who focused on studying and painting/chronicling birds all across North America. In 1905, more than 50 years after his death, the National Audubon Society formed in his honor. Today’s Google logo doesn’t [...]

  • Facebook Launches “Social Deals” To Challenge Groupon & LivingSocial

    After several months of anticipation Facebook is launching its second deals program: Social Deals. The new effort more closely resembles Groupon-style daily deals, with several twists. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program. Check-in deals are free to users; they’re mobile centric and operate like [...]

  • Google Instant Preview Ads Fully Launched For Search Ads

    Google is now showing Instant Previews — small thumbnails that show when a user mouses over an ad — for all search ads, presumably helping to qualify consumers before they actually click-through on an ad. The feature has been in testing for at least a week or so. The company is touting the new functionality [...]

  • Yahoo Snaps Up Video Check-In Start-Up IntoNow

    How badly does Yahoo want to skip ahead to the forefront of media and social check-ins? Badly enough to spend a reported $20 to $30 million to buy TV check-in service IntoNow, which launched its iPhone-based service just 12 weeks ago. IntoNow’s main “secret sauce” is the proprietary “Soundprint” technology that recognizes television shows by [...]

  • Google’s Larry Page, Facebook’s Mark Zuckerberg Make 2011 TIME 100 List

    Two of the biggest names in search are on the 2011 TIME 100 — the magazine’s choices for the most influential people in the world: Google CEO Larry Page and Facebook founder Mark Zuckerberg. In the short Zuckerberg essay, April Capone – the mayor of East Haven, Conn., tells the story of how she donated [...]

  • Hitwise Data Pegs Panda Impact On Demand Media Sites At 40%

    Demand Media sites have suffered an estimated loss of about 40% of overall Google traffic since the Panda/Farmer update took effect. That’s according to new Experian Hitwise statistics measuring outbound traffic from Google to other sites, and reported today by Forbes. The Hitwise numbers suggest that about 0.57% of all outbound Google traffic went to [...]

Search News From Around The Web:

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • 11 Digital Marketing 'Crimes Against Humanity' – Another well-written, insightful and amusing post from Avinash where every point addressed is a key factor for why and how websites fail.
  • Google Panda Update – Thoughts and Solutions from Jim Boykin – Interesting read from Jim Boykin comparing Panda to Google's old supplemental index issues: "Google’s been tossing duplicate pages, and poorly linked pages, and pages with little content into the supplemental results for years… this hasn’t been an issue with google….the issue comes when you have original content, on a page that is not deep enough to be at the “supplemental level”…"
  • 5 New Tactics For SEO Post-Panda – Adam Audette offers insightful advice to dealing with SEO realities after the Panda update.
  • Failed SEO – Who’s To Blame? The Client or SEO? – Nice continuation of last week's Sphinn discussion…when things don't work out as planned, whose fault is it? Nick gives us some good tips for how to avoid failure by nailing down the expectations at the beginning.
  • Google Places is Adding Upcoming Events To Venues via Rich Snippets – Google has confirmed that they are adding these events to venues “in a few major cities across the globe, including New York, San Francisco, London, Paris (and others)” and this “information is based on data from rich snippets markup“.
  • SEO Posers! 9 Stark Signals Your SEO Tool Is Futile – Marty Weintraub provides a humorous list of things to avoid when looking for SEO Tools.
  • Proven Ways To Use Content To Attract Links – There are many ways to generate links using content, article writing, guest blogging, link bait, white papers etc. All of these content tactics are fine and still work, but since they’re talked about frequently.  So instead, let’s take a look at a handful of tips and twists you can use with these foundational tactics to generate additional links….

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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