SearchCap: The Day In Search, April 5, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SearchWeek: April 5, 2010

    Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where [...]

  • Search Month: March 2010 Search News, In Review

    Search Month is an exclusive monthly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land from the previous month. Below are top stories organized by topic that happened over the past month. Each topic (or Search Engine Land column) is also a link, where you [...]

  • Gord Hotchkiss on PPC Keyword Research and B2B Buyer – SMN Webcast Tomorrow

    Tomorrow’s Search Marketing Now webcast, “PPC Keyword Research and the B2B Buyer” features Gord Hotchkiss of Enquiro. He’ll draw on research from the BuyerSphere Project to show how you can improve your search strategy when you have a better understanding of buyer intent. The webcast will cover how to improve keyword research and ad [...]

  • Greenpeace: Google, Microsoft & Other Online Giants Need Greener Data Centers

    Greenpeace has issued a report warning of the ballooning energy needs of data centers feeding cloud computing. It is intended to encourage cloud providers to choose cleaner energy sources, and it does not beat up overly on Google, Amazon, Salesforce, MicroSoft, Facebook, and Yahoo!. But, it is a mixed report card, may indicate an important trend.

  • Want To Speak @ SMX Advanced Seattle? Here’s How

    The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Advanced Seattle 2010. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please [...]

  • Would Apple Build A Search Engine To Prevent Google From Getting iPhone Data?

    Last week financial analyst Gene Munster created something of a stir when he said that there was a “70 percent” chance that Apple would build or buy a search engine for the iPhone in the next five years. Here’s a longer excerpt from the research note: We believe Apple could utilize data unavailable to Google, [...]

  • Google, Facebook Preparing For Flood Of Political Ad Cash

    Just in time for this year’s mid-term Congressional elections in November the US Supreme Court opened the financial floodgates by overturning campaign finance rules that prevented corporations from spending at will to oppose or support political candidates. Two of the biggest likely beneficiaries of these new more liberal (not in the political sense) spending rules [...]

  • Five Questions To Ask Before Going Global

    One of the things I mentioned in my previous series on Global SEM is that there is no such thing as going global. Going global means going local in 25 different ways. This holds true not only for brand campaigns, but even more so for broader marketing initiatives. Since I wrote about supporting a global brand [...]

  • Make An Informed Decision About Local Advertising

    A lot of fuss has been made over the Yellow Pages. Is print still viable or not? Many online-focused search engine marketing experts will say no, but there’s significant research to show that the print directory is still a healthy marketing tool, especially in certain geographies, with certain age groups, and among consumers who are [...]

  • Google Trying To Help Suicidal Searchers

    In response to a mom’s suggestion, Google has tweaked its search results to offer help for searchers in dire circumstances. Do a search for [ways to commit suicide], and you’ll see an emergency phone number listed above the regular search results. [...]

  • Google “Default” Search On The Apple iPad

    Google announced a bunch of its services iPad-ready: YouTube (sans Flash), GMail, Maps and Voice Search. And Google also says in the same blog post, “As with Mac computers and the iPhone, you’ll find Google Search in the top right corner of Safari.” So it would appear then that Google will be the “default” [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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