SearchCap: The Day In Search, April 5, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchWeek: April 5, 2010 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- SearchWeek: April 5, 2010
Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where […]
- Search Month: March 2010 Search News, In Review
Search Month is an exclusive monthly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land from the previous month. Below are top stories organized by topic that happened over the past month. Each topic (or Search Engine Land column) is also a link, where you […]
- Gord Hotchkiss on PPC Keyword Research and B2B Buyer – SMN Webcast Tomorrow
Tomorrow’s Search Marketing Now webcast, “PPC Keyword Research and the B2B Buyer” features Gord Hotchkiss of Enquiro. He’ll draw on research from the BuyerSphere Project to show how you can improve your search strategy when you have a better understanding of buyer intent. The webcast will cover how to improve keyword research and ad […]
- Greenpeace: Google, Microsoft & Other Online Giants Need Greener Data Centers
Greenpeace has issued a report warning of the ballooning energy needs of data centers feeding cloud computing. It is intended to encourage cloud providers to choose cleaner energy sources, and it does not beat up overly on Google, Amazon, Salesforce, MicroSoft, Facebook, and Yahoo!. But, it is a mixed report card, may indicate an important trend.
- Want To Speak @ SMX Advanced Seattle? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Advanced Seattle 2010. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please […]
- Would Apple Build A Search Engine To Prevent Google From Getting iPhone Data?
Last week financial analyst Gene Munster created something of a stir when he said that there was a “70 percent” chance that Apple would build or buy a search engine for the iPhone in the next five years. Here’s a longer excerpt from the research note: We believe Apple could utilize data unavailable to Google, […]
- Google, Facebook Preparing For Flood Of Political Ad Cash
Just in time for this year’s mid-term Congressional elections in November the US Supreme Court opened the financial floodgates by overturning campaign finance rules that prevented corporations from spending at will to oppose or support political candidates. Two of the biggest likely beneficiaries of these new more liberal (not in the political sense) spending rules […]
- Five Questions To Ask Before Going Global
One of the things I mentioned in my previous series on Global SEM is that there is no such thing as going global. Going global means going local in 25 different ways. This holds true not only for brand campaigns, but even more so for broader marketing initiatives. Since I wrote about supporting a global brand […]
- Make An Informed Decision About Local Advertising
A lot of fuss has been made over the Yellow Pages. Is print still viable or not? Many online-focused search engine marketing experts will say no, but there’s significant research to show that the print directory is still a healthy marketing tool, especially in certain geographies, with certain age groups, and among consumers who are […]
- Google Trying To Help Suicidal Searchers
In response to a mom’s suggestion, Google has tweaked its search results to offer help for searchers in dire circumstances. Do a search for [ways to commit suicide], and you’ll see an emergency phone number listed above the regular search results. […]
- Google “Default” Search On The Apple iPad
Google announced a bunch of its services iPad-ready: YouTube (sans Flash), GMail, Maps and Voice Search. And Google also says in the same blog post, “As with Mac computers and the iPhone, you’ll find Google Search in the top right corner of Safari.” So it would appear then that Google will be the “default” […]
Search News From Around The Web:
Applications & Portal Features
- Microsoft Won’t Make Office for IPad, Says Google No Threat, Bloomberg
- Gmail on the iPad, Official Gmail Blog
Business Issues
- Flickr’s Community Manager Says Goodbye, Read/Write Web
- Google, Facebook prepare for political ad bonanza in midterm elections, The Hill’s Hillicon Valley
- Last Day at Google, Piaw’s Blog
- Unity Cable System Completed, Boosts Trans-Pacific Connectivity, Google
- Apple May Build a Search Engine to Shield iPhone Data From Google, eWeek
- Facebook Sues Data Geek, but That Doesn’t Solve Its Privacy Problem, www.fastcompany.com
- Does Google’s Episodic acquisition change the game at all?, ZDNet
- Kevin Rose to Replace Jay Adelson as Digg CEO, Mashable
- Update from Jay, about.digg.com
- Why Does Everyone Want to Work at AOL All of a Sudden?, Ad Age
Link Building
- Cold Calling For Links: Advice from Door to Door Sales, Search Engine Journal
Local, Maps & Mobile
- In-depth Interview with Twitter’s Director of Geo, Othman Laraki, thenextweb.com
- A new look for Google Transit maps, Google LatLong
- Google Is Missing an Android Opportunity on Non-smartphones, gigaom.com
- Should Restaurants Care About Local Search?, NineByBlue
- 11 Notes from my Interview with Pankaj Mathur, Stone Temple
- comScore Reports February 2010 U.S. Mobile Subscriber Market Share, comScore
- Google gives developers a free Nexus One or Droid, ZDNet
- Meet the Google iPad, brainstormtech.blogs.fortune.cnn.com
- Microsoft’s mystery event revealed, news.cnet.com
Other Items
- Powering consumers with information about their energy use, blog.google.org
Paid Search & Contextual
- Go Mobile! Series: Your ads on the iPad, Inside AdWords
- Google, Yahoo and others use online history to target advertising, Mercury News
- Mobile PPC Traffic Share Update: Q1 2010, Rimm Kaufman
- Spring Fever, Bing Travel and You: Now’s the Time to Optimize Your Microsoft adCenter Travel Campaigns, community.microsoftadvertising.com
- Three ways to control your AdWords costs, Inside AdWords
- Yahoo: Enough with the Ads in RSS, www.mattmcgee.com
Searching
- No Easter Logo At Google Again, Search Engine Roundtable
- 8 Search Engine Related iPad Apps, Search Engine Journal
- Making the real-time Web relevant, news.cnet.com
- Not Entirely Unlike – New Google Design 2010, Online Marketing Blog
- Twitter trounces traditional news sources again!, philbradley.typepad.com
SEM Industry
- Newest Getlisted.Org Local U to be in Cleveland June 30th, Mike Blumenthal
SEO & SEM
- A word on site clinics, Official Google Webmaster Central Blog
- Google Pagerank – Toolbar Update April 2010, Hobo
- Local Search Marketing using Foursquare, rynoweb.com
- If Google Indexing Goes Real-Time, What Will it Mean for Ranking?, WebProNews
- Image Search Optimization 101, ClickZ
- Converting Search Engine Leads By Understanding SEM Visitors, Search Marketing Standard
- CRO and SEO: SEM Civil War, SEOmoz
- Do pop-unders affect ranking?, YouTube
- Malware Details Graduates In Google Webmaster Tools, Search Engine Roundtable
- New PageRank Recovery Tool, www.thegooglecache.com
- Use Site Search to Boost your Online Marketing, Search Engine Guide
Social Media
- Sometimes, RSS Subscriber Counts Don’t Matter, Small Business SEM
- 10 Reasons You Should Run Like Hell From Social Media, Outspoken Media
- Check out the 7 tips videos we just added to the Google Buzz YouTube Channel, Google
- Checklist of 25 Reasons Not to Hire a Social Media Consultant, kylelacy.com
- Does Your Company Twitter? 10 Tips To Become A Great Business “Twit”, Search Engine Journal
- Framework: Rings of Influence, www.web-strategist.com
- Google Buzz Gets Confirmation Page, Tweaks Comment Collapsing, eWeek
- Longtime Twitter Users Most Vocal, www.emarketer.com
- Making Use of Converted Visitors for Social Media, Search Engine People
Web Analytics
- Excellent Analytics Tip #17: Calculate Customer Lifetime Value, Avinash Kaushik
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
