SearchCap: The Day In Search, April 6, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Report: Some Google ‘Hot Topic’ Searches Return 90% Malicious Links

    A blog post from cloud security company Zscaler suggests that some Google searches recently returned results with 90% malicious links, and the spammers are using Google Trends to do it. The example used in the post is a search for [tri energy], a phrase that was the hottest search on Google Trends on Friday, April 2nd. [...]

  • Digg To Shut Down Its Toolbar, Unban Domains

    SEOs (and probably a lot of others, too) are celebrating with today’s news that Digg will shutter its toolbar and unban all previously banned domains. Digg’s new CEO, Kevin Rose, says the changes will happen with the upcoming relaunch of The DiggBar launched almost exactly a year ago, and was immediately met with criticism from [...]

  • Is Yahoo Looking To Buy Foursquare?

    Silicon Alley Insider is reporting that talks are underway about a possible Yahoo acquisition of the hot local check-in service Foursquare. SAI isn’t naming names, but cites “a source close to bankers involved in Foursquare’s current fundraising efforts,” who says the price tag would be “around $100 million.” A “source close to Yahoo” is quoted [...]

  • Is Trust In Social Media Dying?

    Social media has exploded in recent years in its use to gauge customers’ likes and dislikes and to identify consumer buying trends. Users have migrated from trusting traditional media for reviews, ratings, and recommendations to trusting what their peers have to say in social media. The new age of digital and social media is [...]

  • Google Buzz Rechecks Privacy Settings

    In light of its struggles with user privacy, Google Buzz is double-checking to make sure users have the service setup the way they want. Starting Monday afternoon, Google began showing a “Confirm your Buzz setup” screen when early adopters clicked the Buzz tab in Gmail. The screen shows who you’re following, and provides links to see [...]

  • Backlink Analysis: 20 Uses Beyond Link Building, Part 3 of 3

    Welcome to the third and final installment of our group interview of 30 link building experts. In part one, we asked about backlink analysis as it applies to link building campaign design. Then, we followed up with the technical factors which our experts analyzed within the backlink graph. In this third and final installment, we [...]

  • It’s Time For SEO To Take The Lead In Localization Marketing

    SEO and translation just don’t seem to mix when marketing websites and the localization industry seems to be preventing progress and focussing on the wrong things. Maybe it’s time the SEO industry was given more credit as the search and social marketers they truly are and firmly put in charge of how all website content is produced — including that which is translated?

  • With Lawsuits Looming, Yelp Separates Reviews From Advertising

    With several lawsuits pending and words like “extortion” being thrown around like baseballs on opening day, Yelp is making changes that it hopes will end the confusion (and lawsuits) over how it operates. The first change — and most important one, in my opinion — is that advertisers will no longer be able to choose a [...]

  • The Pitfalls Of A/B Ad Split Testing, Part 2

    In last month’s column, Pitfalls of Paid Search, Part 1, I raised the question of whether A/B Ad split testing, taken to the extreme, can be detrimental to ad group performance. Using the example of over-breeding of show dogs as an analogy, I suggested that our quest to discover the best ad of all [...]

  • Google’s Android Platform Grows More Than 200% In 3 Months

    ComScore’s quarterly look at the U.S. mobile platform is out and it includes good news for Google. The numbers show that Google’s Android platform has grown by 236% between November 2009 and February 2010, from 3.8% market share to 9%. The comScore report measures current mobile subscribers in the U.S. that are 13-years-old and older. RIM [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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