SearchCap: Google app deep links, AMP reports & the Possum update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google will show AMP URLs before App deep link URLs in mobile results
  Sep 21, 2016 by Barry Schwartz

  Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your website.

• Everything you need to know about Google’s ‘Possum’ algorithm update
  Sep 21, 2016 by Joy Hawkins

  Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’

• Google AMP error report in Search Console scans for errors differently now
  Sep 21, 2016 by Barry Schwartz

  You may see more or fewer AMP errors in your Google Search Console report. No need to worry — It was an internal change and does not impact ranking or indexing.

• 4 ways to improve your value as a strategic SEO partner
  Sep 21, 2016 by Derek Edmond

  Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Bing adds CBS Interactive to roster of syndication partners
• Which social marketing tools support Twitter’s expanded tweets
• What Netflix can teach us about long-tail keyword research
• The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
• HotelTonight CMO aims to tell the brand’s story without losing its spontaneous soul
• Facebook wants to show brands how its ads measure up against TV, others
• Allo: chat with a big helping of Google search
• 7 advanced conversion strategies you probably don’t know
• The high price of inflated marketing metrics
• MarTech Today: Targeting movie theater ads, the ‘Internet of Moving Things’ & AMP’s global rollout

Search News From Around The Web:

Local & Maps

• Google Maps: Calculating Parking Near You, The National Law Review

Link Building

• 10 Link Building Strategies to a Better Search Visibility, CyberNaira

SEO

• 10 Common Schema Problems And How To Fix Them, receptional.com
• 5 SEO copywriting mistakes you should avoid, Yoast
• How to Fix Crawl Errors in Google Search Console, Moz
• Recovering From Accidental Site Removal via Google Search Console Remove URL Tool, thesempost.com

SEM / Paid Search

• 3 Ways To Kill It With Extended Text Ads (ETAs), Search Engine People
• Google Partner Certification Bug Says Valid Through December 31, 1969, Search Engine Roundtable
• Should You Be Creating Device Specific Campaigns?, PPC Hero

Search Marketing

• 8 tips to AMPlify your clients, Official Google Webmaster Central Blog