SearchCap: Google Buy Now, Cortana & Apple Coherent Navigation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation

  HERE mapping unit could fetch more than $4 billion in new bidding war.

• When Google’s In Your Brain: A Science Fiction Author’s View

  How might the rise of neural implant technology impact the future of search? Futurist Ramez Naam shares his perspective as a search expert and sci-fi writer.

• Cortana Everywhere: Speech-Driven Digital Assistants As The New Universal UI

  Microsoft’s Project Oxford offers bundle of advanced tools and functionality to developers.

• 3 Reasons To Love The Google Display Network (Really!)

  Search engine marketers, have you written off the Google Display Network? Columnist Pauline Jakober discusses a few reasons to reconsider.

• Google “Buy Buttons” Could Start Showing On Mobile Shopping Ads In A Matter Of Weeks

  As the search engine adjusts to mobile behaviors, it is set to take on Amazon in the battle for the mobile transaction.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
• Forget Mad Men & That Coke Ad: YouTube Asks Users To Vote On Favorite Ad From Past 10 Years
• Twitter Is Rolling Out Its Updated Search Page For Desktop Users
• 5 Psychological Hacks That Will Make Your Pricing Page Irresistible
• Squeeze More Opens And Clicks From Your Broadcast Emails
• Storytelling In A Data-Driven, Cross-Device Era
• How Google Could Offer “All Access” News Subscriptions & Help Journalism
• Belgian Watchdog Blasts Facebook For Treating User Data “With Contempt”

Search News From Around The Web:

Industry

• As Google Spins, So Does Silicon Valley, Forbes
• Baidu, China’s Leading Search Engine, Makes Strategic Investment In Content Recommendation Platform Taboola, TechCrunch
• Google Quietly Moves Its Head Of Search Design To Virtual Reality, Fast Co.Design

Link Building

• Advanced Link Building Techniques | Looking at Competitors, linkresearchtools.com
• Positive link building using Majestic tools and metrics, Majestic Blog

Searching

• Through the Google lens: Search trends May 8-14, Official Google Blog
• Firefox for Android Not Displaying Mobile Friendly Tags, The SEM Post
• Google Book Reviews Answer Box Showing Multiple Sources, Search Engine Roundtable
• Google Patents How it May Make Recommendations for Spots to take Photos, SEO By The Sea
• Google’s Creating Amazing Timelapses By Mining Millions of Public Images, Gizmodo

SEO

• 2015 Google SEO On-Page Ranking Factor List, Search Engine Roundtable
• Getting SEO Results: How to Establish Digital Marketing Goals, Renegade Search
• How to Approach, Tackle and Resolve Manual Spam Actions, PerformanceIN
• Implementing JSON-LD in WordPress, Builtvisible
• SEO Mistakes You Should Avoid #semrushchat, SEMrush Blog
• Why you are Not Ranked Number 1 in Google, ignitevisibility.com

SEM / Paid Search

• The Client Relationship Mistake We All Make, PPC Hero

Search Marketing

• Multi-Attribution Explained: The Full Buy Cycle Rewarded, Alan Rothstein
• How do I come up with new content ideas, cornwallseo.com
• How to make sure your URLs are data compliant, Branded3
• Keyword Research for the Modern Customer Journey, Moz