SearchCap: Google EU Antitrust, Google Algorithms & Third-Party PLAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Brings PLAs To Third-Party Sites Like Walmart.com

  Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and e-commerce sites another way to monetize site traffic while expanding the reach of advertisers’ PLAs. It […]

• The 2 Types Of Rich Media Your SEO Plan Can’t Ignore

  No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can’t ignore images and video either.

• The Confusion Over Google’s Algorithm Updates & Refreshes

  I personally spend a lot of time within the SEO space investigating claims of Google algorithm updates; it is a fascinating topic because there are so many variables involved and a lot of secrecy on Google’s end around its search algorithms. Often, Google will not confirm updates or algorithm refreshes. Plus, with manual actions and link […]

• Leo Tolstoy Google Logo Brings To Life The Author’s Classic Novels

  Today’s Google logo is an homage to Leo Tolstoy to mark the Russian author’s 186th birthday. The animated logo brings to life scenes from Tolstoy’s classic novels War and Peace, Anna Karenina and The Death of Ivan Ilyich, along with stills of Tolstoy at his writing desk and standing among the trees at his family’s […]

• Google’s Current EU-Antitrust Settlement Appears Dead

  Without immediate, new concessions from Google, it appears that the company will not be able to finalize an antitrust settlement with the European Commission before antitrust chief Joaquin Almunía leaves office in November. It’s almost certain that a stronger Google critic will succeed him making a future settlement even tougher. A few months ago, after […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• First Look: Apple Watch Puts Social Media On Your Wrist
• YouTube’s Top 10 August Ads: Madden NFL Ranks #1, But Samsung’s The Brand To Beat
• Google Expands Product Ads Footprint With AdSense For Shopping
• Ford Motor Company Takes A Newsjacking Bite Out Of #Applelive Event
• Apple iPhone 6 and 6 Plus Announced, As Expected
• Live Blog: Apple’s iPhone 6, iPhone 6 Plus & Apple Watch Event
• In The Marketing Industry’s Machine Age, Who Do You Trust?
• Rakuten To Buy Ebates For $1 Billion In Cash
• 4 Profitable Promotions To Attract Holiday Shoppers
• Roughly 50 Million In U.S. Could Grab iPhone 6 Upgrades
• Apple’s iWatch Could Usher In Wearables Era
• Stonyfield Enlists Super-Hot Hunks To Convince Women To #CheatOnGreek

Search News From Around The Web:

Industry

• Google Hires Quantum Computing Expert John Martinis to Build New Hardware, IEEE Spectrum
• SEM Conferences: Reflections at the Crossroads, The SEM Post

Local & Maps

• Making of Maps: Ground Truth glue, Google LatLong

Link Building

• WTF is the new link building?, verticalleap.co.uk

Searching

• More on how Google decides you’re famous, The Washington Post
• Search Faster on the Latest iPhone with Bing, Bing Search Blog
• The Result of the Referendum on Scottish Independence will be ‘No’, says Bing, State of Digital

SEO

• Authorship Adoption Fail – Detailed Stats, Stone Temple
• Google Changes Documentation On Mobile Redirection From 302 To 301 Redirects, Search Engine Roundtable
• Google Panda Refresh Friday, September 5th, Search Engine Roundtable
• Google: Responsive Design Doesn’t Get Better Ranking Directly, Search Engine Roundtable
• Google: Your Site Is Impacted By Many Algorithms, Search Engine Roundtable
• Panda Update on Friday September 5, 2014, hmtweb.com
• The Big List of SEO Tips and Tricks for Using HTTPS on Your Website, Moz
• What Ranking Signal is Better, HTTPS or FOAF markup, when Searcher and Searched Author are Connected?, SEO By The Sea
• What’s Your SEO Goal? Find Out Your Ideal Metric, koozai.com
• When it Comes to URLs, Does Size Matter?, SEER Interactive

SEM / Paid Search

• Creating Stimulating Ad Copy: What it Takes to Get Results, Covario
• How Callout Extensions Helped Increase CTR by 221%, PPC Hero
• Integrating AdWords and Social Media Strategies, SEMrush Blog