SearchCap: Halloween, Google Tax In Spain & AdWords Features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law

  Given the saga of Germany’s ill-conceived and poorly implemented “ancillary copyright law” one would have thought that another European government wouldn’t immediately duplicate the mistake. But that’s exactly what’s happened in Spain. Spanish newspaper publishers, hoping to turn Google into a source of compulsory licensing revenue, worked to pass a new law that imposes strict fines for the […]

• New Google AdWords “Automated Extensions” Report Rolling Out

  First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it with “automated extensions.” Reporting and Help Center documentation will reflect this change. In the same […]

• Search In Pics: World Series Game, Penguin Office & Halloween At Google

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Google Penguin Office: Source: Google+ Google’s Timothy Jordan Gets Androidified: Source: Google+ Google’s Head Of […]

• Google Enables Multiple AdWords Account Logins

  Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows you to switch between Google accounts without having to log out and log in again. […]

• Recharge Your Remarketing With 5 Tips For Q4

  Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.

• Halloween Google Logos: Doodle Team Scares Up Six Different Designs For Today’s Homepage

  Today’s Google homepage is ready for Halloween, dressed up with six different GIFs to mark the holiday. Also known as All Hallows Eve and All Saints Eve, Halloween has been around throughout the ages, with its beginnings often credited to the Celts who celebrated the day to mark the end of their Harvest season. Tonight, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Sennheiser Creates Interactive Video You Can Control With Your Head
• Global E-Commerce Survey: Australians Most Likely To Cross Borders When Shopping Online
• Twitter Touts Its Ability To Drive Holiday Sales
• Report: Mobile Grabbed One-Third Of Global Search Spend In Q3
• The Millennial Future: How Marketers Are Coming Of Age
• Post-Conversion CRO: Optimizing For Customer Retention
• How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)
• Mark Zuckerberg To Hold Public Q&A With Facebook Users On Nov. 6

Search News From Around The Web:

Local & Maps

• Google My Business App Upgrades Comes To iOS, Search Engine Roundtable

Searching

• Answer: Notice anything odd about these sites?, SearchReSearch
• Through the Google lens: search trends October 23-30, Official Google Blog

SEO

• RipoffReport.com Home Page Delisted in Google, Bill Hartzer
• Google Webmaster Tools Shows More Pages Indexed Than Submitted In The Sitemap File. Why?, Search Engine Roundtable
• The 10 Scariest SEO Tactics, Creative California
• What SEOs Need to Know About Topic Modeling & Semantic Connectivity – Whiteboard Friday, Moz

Search Marketing

• Keyword Strategy and your Brand, Yoast
• Video: Google Guidelines, Mobile Usability, Negative SEO, AdWords, Bing’s Duane Forrester & Halloween, Search Engine Roundtable