SearchCap: Mobile Search Ad Spend, Mobile PPC & Fun Search Pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Mobile Search Spend Share In UK And Australia Outpaces US

  Mobile spend and click share in three of the most mature paid search markets – the U.S., UK and Australia – increased significantly over the past year. The share of paid search spend allocated to mobile paid search spend in the UK and Australia continued to outpace that of the U.S. The new data, released […]

• Why You Can’t Hide From Mobile PPC

  “Mobile is coming.” This Game of Thrones-esque quote has been thrown around a lot this past year, serving as an ominous warning of our mobile-dominated future. However, I’d argue that it’s time to stop talking about mobile in the future tense and bring it to the present: for many of us, it’s already here. We’ve […]

• Search In Pics: GooglePlex Fire, Driving A Self Driving Car & Google Trophy

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Only Way To Drive A Google Self Driving Car: Source: Google+ GooglePlex Fire: Source: Google+ […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Google Readies Test To Target Users With Ads Across The Mobile Web And Apps
• Facebook Bans The “Like Gate;” Pages Have 90 Days To Comply
• No Address? No Ratings For You! Facebook Ratings Axed For Pages Without A Physical Location
• Twitter Pulls Back From Experiment With Bing Translator
• TripAdvisor Turns to Customers For Some User-Generated Creative Inspiration
• 4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
• Yelp Adds Bing Translation For Reviews In Mobile Apps

Search News From Around The Web:

Industry

• Google to recruit through coding competitions, The Economic Times

Local & Maps

• Important Thoughts on Google’s Pigeon Update, AutoRevo
• How Important is Local Search Marketing?, The Key Word

Searching

• Google Knowledge Graph Winners, Google Operating System
• Google Query Tricks, Google Operating System
• Back to School, Yahoo Search
• Through the Google lens: search trends August 1-7, Official Google Blog

SEO

• A/B Testing and SEO: What You Need to Know to Succeed, Performancing.com
• Are Parallax and Infinite Scrolling Hurting Your SEO?, SEMrush Blog
• August 2014 Google Webmaster Report: Google Pigeon, HTTPS, Algorithm Updates & Cutts Vacation, Search Engine Roundtable
• Google Gives Google News Publishers The Green Light To Migrate To HTTPS, Search Engine Roundtable
• Google Webmaster Tools Change Of Address Tool Fails With HTTPS Migration, Search Engine Roundtable
• Syndicating Content – Whiteboard Friday, moz.com
• Using on-page research for content strategy, WrightIMC
• Website Health Check: How to Optimize for Search Efficiency, SEMrush Blog

SEM / Paid Search

• 10 Don’ts for Google AdWords, SEMrush Blog
• 5 Strategies For Dealing With Restricted PPC Budgets, PPC Hero
• Are Your PPC Campaigns Really Working? Three Tips To Find Out, The SEM Post

Search Marketing

• I See Content Everywhere – Whiteboard Friday, moz.com