SearchCap: Recapping Google’s “Step Inside AdWords” News Event

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search Marketers: Keep Calm, Carry On Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of this is true. The Sky Is […]
  • SMX Advanced Early Bird Rates Expire Next Week. Register Now & Save! Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year’s sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the agenda. Save with Early Bird rates before they expire next […]
  • Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY] More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens of thousands of keywords and over half a million web domains.” The […]
  • Food For Thought About Link Building: Some Tasty Tidbits Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find thought-provoking, interesting or, at least, somewhat helpful. Bittersweet Vindication..? On April 30 of 2007, almost exactly seven years ago today, I wrote The Coming Link Apocalypse. This was before Panda, Penguin, Hummingbird, Buffy, Dewey, Vince, […]
  • Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced campaigns will be quelled — to a still calm. Google AdWords product […]
  • Reigning In Content & SEO — The King & Queen Of Online Marketing Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing with more ways to measure than ever. We […]
  • Rufous Hummingbird & 5 Other Animals Featured In Google Logo Marking Earth Day Today’s Google logo marks the 44th celebration of Earth Day. In honor of this day devoted to environmental policies, Google has created an interactive logo, depicting six animals from across the globe. Each of the animated illustrations includes a link to share the image of the animal on Google+, Facebook or Twitter, as well as […]
  • Bing Supports Today’s Boston Marathon By Spotlighting Runners On Its Homepage Bing made an unconventional move today and changed its homepage image midday, switching from its initial image of Boston’s Bunker Hill Bridge to a photo of Boston Marathon runners with fans cheering them on, and two BostonStrong flags waving in the foreground. To start the day, Bing tweeted the following picture of its homepage: Beyond […]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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