SearchCap: Recapping Google’s “Step Inside AdWords” News Event

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search Marketers: Keep Calm, Carry On
  Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of this is true. The Sky Is […]
• SMX Advanced Early Bird Rates Expire Next Week. Register Now & Save!
  Fluent in search marketing? SMX Advanced is for you. Join us, June 11-12 in Seattle for two days of expert-only sessions, keynotes and the highest-level networking anywhere. This year’s sessions are loaded with actionable tips to drive traffic, increase conversions and boost ROI. View the agenda. Save with Early Bird rates before they expire next […]
• Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
  More than one-third of Google’s search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That’s according to a new Searchmetrics study out today that examined Google’s U.S. search results in March “for tens of thousands of keywords and over half a million web domains.” The […]
• Food For Thought About Link Building: Some Tasty Tidbits
  Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find thought-provoking, interesting or, at least, somewhat helpful. Bittersweet Vindication..? On April 30 of 2007, almost exactly seven years ago today, I wrote The Coming Link Apocalypse. This was before Panda, Penguin, Hummingbird, Buffy, Dewey, Vince, […]
• Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises
  Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced campaigns will be quelled — to a still calm. Google AdWords product […]
• Reigning In Content & SEO — The King & Queen Of Online Marketing
  Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing with more ways to measure than ever. We […]
• Rufous Hummingbird & 5 Other Animals Featured In Google Logo Marking Earth Day
  Today’s Google logo marks the 44th celebration of Earth Day. In honor of this day devoted to environmental policies, Google has created an interactive logo, depicting six animals from across the globe. Each of the animated illustrations includes a link to share the image of the animal on Google+, Facebook or Twitter, as well as […]
• Bing Supports Today’s Boston Marathon By Spotlighting Runners On Its Homepage
  Bing made an unconventional move today and changed its homepage image midday, switching from its initial image of Boston’s Bunker Hill Bridge to a photo of Boston Marathon runners with fans cheering them on, and two BostonStrong flags waving in the foreground. To start the day, Bing tweeted the following picture of its homepage: Beyond […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter’s New Profile Page Is Now Available For Everyone
• Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views
• Twitter’s MoPub Will Open Its Native Ad Market For Apps Tomorrow
• Google Courts App Marketers With New AdWords Features For Search, Display, YouTube
• Researchers Say Online Sales Tax Caused 10% Drop In Amazon Purchases
• Face-Making Contest Calls Attention To Plight Of Children In Warzones
• Still The One: Facebook Gains Ground As The Leader In Social Logins
• Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed “Unacceptable”
• Choosing A Media Agency: Look Inside & Hold Up The Mirror
• General Mills: You Won’t Lose Your Right To Sue By ‘Liking’ Cheerios
• Get To Know: Lenovo Vice President and General Manager Ajit Sivadasan
• Report: Facebook Preparing Special Ad Targeting For World Cup

Search News From Around The Web:

Industry

• Introducing our global Google+ page for webmasters, googlewebmastercentral.blogspot.com

Search Marketing

• How Yahoo Gemini Will Affect Your Search Program, Rimm-Kaufman Group
• Google AdWords Query Data Not Passing Via Referrer, Search Engine Roundtable

SEM / Paid Search

• 5 Mobile Mistakes You Need to Stop Making in AdWords, 3Q Digital
• PPC Back to Basics – Get Started with Conversion Tracking, advertise.bingads.microsoft.com
• AdWords Announces Slew of Upgrades with an Emphasis on Mobile, 3Q Digital
• Breaking AdWords Announcements – A Renewed Focus on Users, www.seerinteractive.com
• Step Inside AdWords’ Latest Updates, PPC Hero
• Using Data Transparency Insights to Optimize Your Bing Ads Campaigns, advertise.bingads.microsoft.com
• What Today’s Big Google AdWords Announcement Means for You, www.wordstream.com

Searching

• Search and Earn Airline Miles and Gas with Bing, www.bing.com
• Why Bing Travel Entrepreneur Uses Google, Business Insider
• Yahoo! tests fixed ads, allgoogletesting.blogspot.com

SEO

• 55% Of SEOs Fear Google’s Knowledge Graph, Search Engine Roundtable
• Content Marketing SEO: the Good, the Bad & the Ethics, Vertical Measures
• Mike Ramsey on Local SEO for Law Firms, www.localvisibilitysystem.com
• Prioritize SEO with the Keyword Equation, Luna Metrics