SearchCap: The Day In Search, April 21, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google On Break Up: Cut Us In Half, They’d Demand Quarters

    Google isn’t mincing words in response to reports yesterday that a consumer advocacy group thinks the government should break up Google. Google spokesperson Adam Kovacevich had this to say when we asked for a comment on Consumer Watchdog’s plans: “We totally understand that with size and success comes scrutiny. Although given their track record, even if we [...]

  • Go Green With Your Time: Recycle Your PPC Work

    In-house search engine marketers, even at a large company, are usually a very small group of people. Your team of one (or a few) needs to manage multiple search engine marketing platforms efficiently and effectively. One strategy for success is to become a rock star at recycling the search engine marketing work you’ve already done. Share [...]

  • 4 Tips To Go Global With B2B Search Marketing

    For years, B2B marketers have refrained from putting search dollars into non-US markets because the userbase was lacking and the investment seemed too risky. But search markets around the world have matured considerably in recent years, and now offer a great opportunity. It is time B2B marketers took another look at global search. The opportunity in [...]

  • Compelling Landing Page Design Is Not Formulaic

    Good design is the unsung hero of conversion optimization. Too often, when the topic of landing page design comes up, it’s dismissed superficially with canned prescriptions. Use an image of a person. Use bullets. Use video. Don’t use video. Put a call-to-action button in the lower right. Use the color green wherever possible. Such fortune cookie advice [...]

  • Break Up Google? Consumer Group To Call For It

    Consumer Watchdog, a consumer advocacy group that has targeted Google before, plans to call on the US government to start an antitrust investigation into Google and will suggest remedies that include breaking the company up. According to the San Francisco Chronicle, all of this will be detailed at a news conference Wednesday in Washington, DC. John [...]

  • Google Shows Colorless Logo To Chinese Users Over Qinghai Earthquake

    This afternoon, I mentioned at the Search Engine Roundtable that Google Hong Kong was showing a white Google logo. The logo showed up a week or so ago on Google Poland as well. A Google spokesperson told me the logo is only displayed when Google wants to recognize a “current loss or tragedy.” [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide