SearchCap: The Day In Search, December 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Googlebot Identifies Smartphone Content With New User-Agent

    Google has announced that its mobile crawler now has a user-agent that’s specific to smartphones. The company has already had a user-agent that targets feature phones. The new Smartphone Googlebot-Mobile user agent is: Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7 (compatible; Googlebot-Mobile/2.1; + [...]

  • Google Authorship Rich Snippets – Is Google Promoting Authors Or Google+?

    More and more, Google has been showing pictures of article authors next to search results. But what began ostensibly as simple adoption of industry standard Web markup seems to have become an exercise in promoting the Google+ social network. In June 2011 Google began to pilot a way for content authors to associate a photo [...]

  • Search Engine Land’s SMX West Super Early Bird Rates Expire Saturday – Register Now & Save!

    Looking for the best deals in your holiday shopping? How about an offer that saves you money now… and boosts your 2012 revenues? Time is running out! SMX West Super Early Bird rates – the lowest offered – expire end of day Saturday, December 17th. Register now for an All Access pass. Here’s what you [...]

  • Google Adds Author Stats To Webmaster Tools

    Google has introduced a new report in Google Webmaster Tools named “Author Stats.” Author Stats shows you how often your content is showing up on the Google search results page. This will show up under Google Webmaster Tools in the “labs” section in Webmaster Tools. It shows the impressions and clicks of the stories found [...]

  • Google Zeitgeist 2011: Rebecca Black, Lego Alien & Steve Jobs

    Google released the Google Zeitgeist 2011 today. Google made several lists this year and even broke them down by country. You can play with the interactive lists at Those in the picture above are included in the “fastest rising searches” category, including Rebecca Black, Google+, Ryan Dunn, Casey Anthony, Battlefield 3, iPhone 5, Adele, [...]

  • Google’s Holiday Gift To Webmasters: No Panda Updates Till Next Year

    Yesterday, I made an assumption that Google would put all Panda updates on hold until after the holiday season. Google tweeted yesterday afternoon that there would be “no major Panda updates until the new year.” The last Panda update we had was labeled a “minor” update on November 18th and since then, it has been [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual



Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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