• http://www.engineworks.com kSchnepp

    Matt -

    Great post! How about this (it compliments #8):

    21. Don’t underestimate the value of keyword research.

  • http://www.bontb.com bontb

    22. Don’t use duplicate keywords like iphone , apple iphone,

    23. Don’t forget to create custom 404 page.

    I have more dont’s but Ill leave it for others :)

    Greate post

    Visit me if you get a chance i like opinions

  • http://www.luckylester.com Lucky Lester

    24) Don’t believe everything you read as some may be posted specifically for misinformation purposes ;)

    25) Don’t purchase links as it may make your site more competitive and Google may have to place more of their products into the organic results to push you off of page 1 ;)

    26) Don’t tug on superman’s cape

    27) Don’t spit into the wind

    28) Don’t pull the mask of the ol’ lone ranger

    29) And you don’t mess around with Spam

  • http://www.highrankings.com Jill

    22. Don’t use duplicate keywords like iphone , apple iphone,

    Why not?

  • http://www.theonlinemarketingguy.com sportsguy

    Number 1 for your do list, Matt – keyword research – it always starts there…

    Duane

  • http://www.triadnewmedia.com David at TNM

    30) Don’t assume that your query strings will be accurately translated by search engines. URL rewriting and providing permanent link is an important step for dynamic sites.

    31) Don’t forget that capitalization, singular vs. plural and consistency all count in increasing your rankings for your targeted key words and phrases.

    32) Don’t use clever article titles like you would in printed media. Bots don’t understand clever the way people do. They understand clear, concise and descriptive titles and descriptions.

  • http://www.triadnewmedia.com David at TNM

    –22. Don’t use duplicate keywords like iphone , apple iphone,

    –Why not?

    Two reasons (IMO), 1) Bots might flag it as spam and 2) “apple iphone” is a more descriptive phrase than just “iphone” making the latter useless.

  • http://www.rsspieces.com REBlogGirl

    Great post, Matt. Number 12 is by far my biggest pet peeve… canonicalization! So many sites simply never take the time to canonicalize their sites then end up with 2 indexable domains to spread their content, PR and SERP over.

    Here’s my addition:
    Don’t redirect sites without testing that the 301 redirect is done properly.

  • http://www.oil-offshore-marine.com Paul

    33) Don’t put 10s of words/phrases into the meta keyword and description. I’ve this sooooo many times and of course the feedback was awful.

    34) Title Tag is THE most important SEO issue ANYONE can implement. And if you have words from the Title within the page (2-3 REAL combinations) you’ve done an amazing job.

    35) Get and put a Google Keycode (from Webmasters Tools) in your meta description. Believe it or not, MSN not only recognizes it, but gives it looots of credit in search results. I didn’t study if Yahoo recognizes it, but it’s on my agenda :)

  • http://www.oil-offshore-marine.com Paul

    CORRECTION 33) Don’t put 10s of words/phrases into the meta keyword and description. I’ve *****SEEN***** this sooooo many times and of course the feedback was awful.

  • http://www.triadnewmedia.com David at TNM

    I think 34 and 35 are more DOs than DON’Ts =]

    And here’s a URL for the Google Webmaster Tools Paul mentioned in his post.

    https://www.google.com/webmasters/tools/docs/en/about.html

  • http://www.oil-offshore-marine.com Paul

    Thank you, David. You are absolutely right, I should have put Don’ts instead of Dos. But I can easily change that :)

    34) DON’T forget that the Title Tag is THE most important SEO issue ANYONE can implement. And if you have words from the Title within the page (2-3 REAL combinations) you’ve done an amazing job.

    35) DON’T forget to generate and put a Google Keycode (from Webmasters Tools) in your meta description. Believe it or not, MSN not only recognizes it, but gives it looots of credit in search results. I didn’t study if Yahoo recognizes it, but it’s on my agenda :)

    Is it ok now? Of course it’s just playing with English skills.

  • http://http://www.seopractices.com seo beginners

    Don’t use the same description tag on every page of your site. Descriptions are very important, that’s what the visitor usually sees displayed on the SERP’s and also helps to avoid duplicate content issues for your Website pages. Thanks great article for SEO Beginners.

  • http://www.solaswebdesign.net/wordpress Miriam

    Right on, Matt. Tell it like it is!
    Miriam

  • http://www.yebot.net Yebot

    This is quite the nice list you’ve got here. Apparently some of my meta strategy is stuck in the nineties.

  • http://www.ceweblogs.com GadgetsGuy

    Re # 12)

    This point may be inaccurate for optimal SEO. The correct way to do this is to have the non-www version of your website 301 redirect to the http://www.domain.com so that the combined results are applied to the single domain.