Sergey Brin On Google’s Wifi Data Collection: “We Screwed Up”

At a press briefing at the Google I/O developers conference today, Google cofounder Sergey Brin didn’t mince words about his company’s accidental collection of wifi data. “We screwed up,” he said.

He was asked about the incident, where last week Google admitted it accidentally gathered data from private wifi networks around the world over the past three years.

“We screwed up, and I’m not making excuses about it,” Brin said.

He went on to say that while Google did have internal controls in place, the mistake “obviously” meant more needed to be done, and that more tools would be put in place.

“Trust is very important to us, and we’re going to do everything we can to preserve it,” he said.

I also caught Brin after the press conference to ask him if he felt, at a time with both Google and Facebook had come under fire for privacy issues, whether some type of greater internet industry effort was necessary to reassure consumers.

Brin was non-committal. He wasn’t against the idea, but I’d characterize his feeling as Google needed to make sure its own house was in order, just as other companies needed to take care of their own issues — and working together might not be as good as it sounds, since the issues each faces could be different.

Related Topics: Channel: Industry | Google: Business Issues | Google: Critics | Legal: Privacy | Top News

Sponsored


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide