• http://chuckreynolds.us chuckreynolds

    I’ve been doing this for a while for local sites, and while I don’t expect a traffic spike because of it; my theory is it can’t hurt – and good to see that they’re going in that direction anyways so I might as well be prepared for when they say “hey we’ve opened this up” etc…
    Good post :)

  • http://www.mattinertia.com mattinertia

    Great post as was the hcard one from a few weeks ago! This whole area is something I’ve been reading a lot about recently and I’ve made hcard formatted addresses a standard addition to all the sites I work on.

    As far as rankings go I havent seen any direct correlation. If you have your contact details done with the “usual” markup and then switch to microformatted markup your rankings dont go up. That being said, we all know that the search engines are continually striving towards the goal of the “semantic web” so it stands to reason that SEOs and webmasters alike need to be aware of the latest developments.

  • http://silvery.com Chris Silver Smith

    Good points, mattinertia, and I agree with you — I’ve seen no direct correlation between geotagging and improved rankings.

    I believe that geotagging primarily could help search engines associate a webpage with a specific location, opening it up to being found via local search and map search interfaces. So, it wouldn’t help necessarily with rankings, but could help with increased findability.

    In the case of hcard microformats for business websites, I think the primary advantage is for businesses which have new websites or which have been ineffectively associated with the search engines’ business directory listings for local search and map search. It could help with canonicalization in the future.

    The greater advantage in the near term may come from possible new enhanced listing treatments as we saw come out of SearchMonkey with Yahoo!, and as we’re seeing come out of Google’s Rich Snippets.