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Study: Rich Answers Showing Up For 8.6% More Google Queries This Year
Is there a potential problem in your search query? Yo, Google will solve it. Check out this study from Stone Temple that shows how Rich Answers are evolving.
Google keeps on getting better at delivering answers instead of pages in the SERPs. Stone Temple Consulting released a report today that examined 855,243 queries from July 2015 that were also documented on December 2014. This apples-to-apples comparison showed that Google is now displaying a rich answer for 31.2 percent of the terms, up from 22.6 percent in December.
The queries selected for this study were terms that Stone Temple Consulting thought had a “strong chance of generating a rich answer.” This isn’t all queries, but a very select group of terms. Another important finding within this query set was that the use of answers with a text and title saw a 778.6 percent increase and that images saw a 75.3 percent lift.
The rich answers that were collected by Stone Temple Consulting include the following items in the SERPs:
- Featured Snippets: Results extracted by Google from third-party sites
- Answers provided by Google