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StumbleUpon Expands Ad Platform With Brand Advertisers In Mind
StumbleUpon has just launched a new ad platform that it’s targeting toward brand advertisers. It’s called StumbleUpon Paid Discovery and it offers additional features and analytics, along with a higher cost than the existing StumbleUpon ad program.
Paid Discovery has two price options: 10 cents or 25 cents per visitor, compared to five cents under the existing ad offering. But the extra cost includes priority ad serving — campaigns at the higher price levels that have deadlines will be served before other sponsored content. Another difference with Paid Discovery is the ability to show ads on mobile devices including the iPad, iPhone, and Android. Paid Discovery also offers more detailed analytics for advertisers, including sharing behavior across Facebook, Twitter and e-mail.
Like the existing StumbleUpon advertising, marketers can target their content to users based on age, gender, location and 500+ topics. And, the more the paid content is thumbed up, the more StumbleUpon will show it to users.