• GoogleGuy1

    Wow. Couldn’t agree more. So many great points and a true ‘big picture approach.’

  • newriverm

    Very thorough and interesting post, if a bit long and repetitive. But your knowledge is so impressive. However, speaking from a UK mobile 3G phone user’s point of view, I just don’t think we’re there yet in terms of internet speed. Pages take too long to build. Perhaps with a wireless link but not 3G. Maybe 4G can provide the speed and bandwidth? But until then noone is going to fiddle around taking pictures of gadgets, posting them etc or waiting for friends to comment and provide real-time solutions. The semantic web might do that but not actual people in real-time. But thanks for the post, alot of hard work went in there.

  • http://twitter.com/alanrosinski AnimatedWebServices

    Why does SEO have to be the girl in the SEO & SMM holding hands graphic? :-P

  • Bryson Meunier

    Great to see others writing about mobile SEO, as social, local and mobile really is changing the game, both for search and for SEO. Just wanted to point out a minor error. 

    In the column you say “Even today, over 50% of all online search activity happens from a mobile device.”, but that’s not entirely accurate. Unless you have more updated figures than I do, Google last reported that mobile search accounted for one of every seven searches last May, which is 14% of total search volume. In some cases, the total search volume can exceed 50% of total search volume (e.g. restaurant searches on Valentine’s Day this year: http://searchengineland.com/google-62-percent-of-v-day-restaurant-searches-were-mobile-111746), but not all, as you say.

    You may have been referring to the local aspect of mobile search that you mention later in the article, but I just wanted to clarify for those who might be confused.

    Also, while I agree wholeheartedly that those looking for advice or vendors in this or any emerging field have to watch out for people claiming to be experts who aren’t, you also have to keep in mind that your current SEO might not have the skills or knowledge necessary to guide you successfully through this brave new world. Case in point, many old school SEOs who don’t have experience in mobile will recommend nofollowing your mobile site for duplicate content reasons, but doing so actually wastes whatever link equity the site has. Better to use canonical tags on the duplicate mobile pages, as they don’t need link equity to rank with Old Possum/Skip Redirect, or use responsive web design for the duplicate pages instead of creating separate URLs. I covered how to optimize your mobile site for SEO in my last SEL column for those who are interested: http://searchengineland.com/how-to-best-optimize-your-mobile-site-for-seo-112940

    Hopefully more SEOs will start to understand how mobile social and local have changed what we do and update their skills accordingly, but in the meantime it helps to make sure that your SEO vendor is prepared to help you with SoLoMo before you give them those responsibilities.

  • trhaas

    I’m a bit confused on the math. There are a total of 7 billion people on this planet, so I don’t understand the “10 billion mobile Internet devices” statistic. Even if there are that many, “only” a few billion are in the demographic to use them. It’s obviously still a huge opportunity but why do we have to be so hyperbolic about it?

    And if 5 billion of these devices are cellphones, what are the other 5 billion mobile Internet devices?

  • http://twitter.com/davidleetong David Lee Tong

    Superb post and very specific guidelines for SEMs… Thanks..