Twitter Renews Deal With Bing; Google Deal Remains MIA

Twitter and Bing announced that they have extended their deal that allows Bing to tap into Twitter’s information in a cutesy exchange on Twitter itself. As for Google, which Twitter’s been on the outs with since July, Twitter says there’s no similar happy news to report.

Dear Twitter, I Love You! Kisses, Bing

Twitter spokesperson Carolyn Penner compiled the exchange using the awesome Storify service, as you’ll find here:

It’s perhaps the first press release via Twitter conversation that I know of.

Details? You Don’t Need No Stinkin’ Details!

But how about details? How long is the deal for? Is Microsoft paying $30 million for it, as AllThingsD reported to be rumored earlier this year?

A Microsoft spokesperson told me simply:

I can confirm that Bing is extending its collaboration with Twitter. We are not disclosing terms of the deal.

Interestingly, when I last asked Microsoft about its deal with Twitter back in July, I was told:

We won’t disclose the terms of the deal, but it’s a long term arrangement that we’re pleased with, and plan to keep in place as long as it’s delivering benefit for people who use Bing.

With the two companies announcing a renewal, that suggests it wasn’t as “long term” as Microsoft had said. AllThingsD pegged it as expiring around the end of the year; it was announced in October 2009, so a two-year October 2011 expiration date certainly made sense.

Google Who?

Meanwhile, what about Google? There’s a little slam against Google in that conversation above:

@bing Totally! Search w/o Twitter = old news. You & @MSN are amazing at using Tweets to make search better & help people stay in the know.

Ouch! Google without Twitter equals old news. I asked Penner if there was news on the Google front. “Nope.”

That, along with the tweet exchange, makes me think that Twitter and Google are more apart on renewing than ever. I have asked Google for an update, but I haven’t gotten a reply yet.

Google Surviving Life Without Twitter

Of course, Google’s largely come through not having Google Realtime Search with few issues. The company has told me plenty of journalists sorely miss the tool, which was mainly powered by Twitter’s information. But ordinary users seem not to have noticed.

During the recent East Coast earthquake, I also did a spot check shortly after the news to see if the lack of tweets in Google’s search results had an impact. A little, but I was still finding pretty fresh information.

Overall, the staring game between the two companies seems likely to continue. I think Google is a lot better with Twitter information. Indeed, given that Google did a huge press event around the launch of Google Realtime Search, now acting like it’s not so important seems pretty odd. Unless, it turns out, it’s not — and the launch was simply hype.

At the very least, you’d expect Google at this point to relaunch Google Realtime Search with content from Google+ as a replacement. Not being able to search through content on Google’s own social network, from a company that specializes in search, is pretty absurd.

Google Realtime Search wasn’t just Twitter search, and the ability to use Google to search through content on other social networks got axed when Google closed it. So bring it back, even if it comes back without Twitter — and get moving on that Google+ search feature.

Twitter’s Where On Bing?

As for Bing, search without Twitter isn’t old news. It’s old, old news. Bing’s had a deal with Twitter since October 2009, and that deal hasn’t really seemed to do much to attract visitors over to Bing.

Indeed, unlike Google’s implementation, you can be hard-pressed to find tweets being visible. For example, in a search on “twitter” at Bing, I don’t see today’s conversation between Bing and Twitter appearing at all:

I do get ordinary news results near the bottom of the page, but I don’t get any actual tweets. Nor do a I get a link to Bing Social Search – the primary way to find tweets on Bing — via the Bing menu at the top of the page. In contrast, when Google offered Google Realtime Search, this type of link was prominent.

Congrats, Topsy

Overall, the real winner in this remains Topsy. If you’re trying to find tweets beyond a day or more, Topsy is your best resource, even over Bing. For more on that, and the backstory of the Twitter-Google deal not being renewed, see my stories below:

Postscript: I’ve now heard back from Google, which tells me:

We’ve temporarily disabled We’re exploring how to incorporate the Google+ project into this functionality going forward, so stay tuned.

Related Topics: Channel: Social | Features: General | Google: Real Time Search | Microsoft: Bing Social Search | Top News | Topsy | Twitter: Business Issues | Twitter: Search


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Matthew Read

    It is odd that Bing feels the need to take little swipes at Google, just looks petty and I’m sure Google aren’t worried.

    It would be a shame for Google to lose the Twitter data but even without it I think we could safely predict that they would still be bigger than Bing!

  • Rashid Saeed

    Search w/o Twitter = old news ??

    Bing + Twitter + Facebook < Google Search. Microsoft can buy anything but Bing won't reach the level Google has.

  • Romit Mehta

    Umm, just click on the “News” tab and you will see the tweets in Bing results. Not merged into the main search results, but available. Perhaps a quick update to that part of the post?

  • D.D.

    I miss my realtime search :( I am starting to see a lot of G+ faces pop up on results though.

  • N.B.

    just because Google dominates now doesn’t mean it always will. Google seems to be creating a lot of enemies – FB, Twitter, Bing etc

    There are even rumors that firefox will be switching to Bing as their default in the future.

    The truth is Bing search is great and has come a long way from msn search.

    Google can’t afford to be so arrogant in future as even giants can come tumbling down.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide