Uncovering The Best Mobile SEO Resources On The Web

About two weeks ago, I started a new chapter in my professional life as the VP and “Conductor” of Marketing at BlueTrain Mobile, an award-winning technology start up company in Cambridge, MA. This is an exciting career move for me in so many ways, and will push me to ramp up on my “mobile SEO” […]

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About two weeks ago, I started a new chapter in my professional life as the VP and “Conductor” of Marketing at BlueTrain Mobile, an award-winning technology start up company in Cambridge, MA.

This is an exciting career move for me in so many ways, and will push me to ramp up on my “mobile SEO” knowledge very quickly.

Of course, overseeing our own SEO program will be a small part of what I do, and I will need to quickly adapt my decade+ of search industry experience to help our customers understand why, and how, the mobile Web is so intricately tied to search and discovery.

That’s for another time.

Mobile Phones Featured1In my new role, I fully expect to have thought-leadership pieces ready shortly that help marketers understand the ins and outs of questions such as “App vs. Mobile Web – It’s Not An Either/Or”, “The Mobile Web Is About Search & Discovery”, “Google Says It’s About Speed, Relevance, and Simplicity – Where Is Your Mobile Website?”, “What Should The Mobile Marketer Prize Most?”, and other cool mobile marketing topics.

For now, I’m still highly invested in, and honored to continue, writing my In The Trenches column here at Search Engine Land!  In keeping with providing real-time value for SEL readers, I’d like to share some of the mobile website SEO resources that I’ve found valuable in getting up to speed (hint: I’m saving you time from going to Google and simply typing “mobile SEO” – you will not get you the results you need for actually learning anything valuable, with some exceptions – what a surprise!).

The mobile SEO resources below can supplement your reading of Search Engine Land’s Mobile Mondays column (and, don’t worry – I have no intention of making my column an unofficial extension of Mobile Mondays!).

On-Point Articles

Resources

Tools

Video

One thing I am finding is that the mobile SEO category is still in its nascent stages, and articles and resources with true tips and tricks are hard to come by.

If you know of other, legitimate, resources that will add to the resource/learning value of this article, please make your suggestions below.  And, as always, connect with me via @akomack on Twitter!


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Andy Komack
Contributor
Andy Komack is the founder and former president of KoMarketing Associates, LLC, a search engine marketing firm based in Waltham, MA. Andy is has been in the search marketing field since early 2000. He holds an MBA from Babson College. You can learn more about what he does at www.andykomack.com and can follow him on Twitter at http://twitter.com/akomack.

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