• http://www.ihsekat.com/ Takeshi

    I don’t get it. Is the point just to appear in the SERPs of these search engine aggregators? Or are the SERPs of these so-called “federated” search sites also indexed by Google?

    Usually, when I do link building, the purpose is to build inbound links for a specific site in order to help boost its ranking in Google. If the goal of this article is just to show up in these niche meta-search engines, why not just rank highly in Google, and you’ll likely show up in the results anyway?

    Outside of ScienceResearch, do any of these sites get significant enough traffic to justify spending effort trying to rank in them? I must be missing something here.

  • http://www.brickmarketing.com nickstamoulis

    Hi Eric, This all makes perfect sense but since Dogpile for instance, one of the largest and oldest meta-search engines only gets about 2.2million (yeah, I know I said only! :o) according to Compete, this means that a meta engine such as Dogpile has a very small part of the search market….

    Also, Dogpile aggregates data from PPC engines like Miva and other paid ads staggered into their SERPs, why would a visitor use Dogpile vs. Google or Yahoo!. Regarding your point about industry specific federated engines, this makes perfect sense and is a great strategy…

  • http://www.ericward.com Eric Ward

    Takeshi – Federated link building is not about ranking well at Google, because in many cases the underlying database where your content/links would be found is not indexable by Google in the first place, hence the term”Invisble web”. If your only goal from link building is to rank higher at Google, then you have no reason to pursue federated linking. However, the more subject specific your content is, and especially if that content is not traditional html wrapped content (like if it’s in MSword, powerpoint, pdfs, spreadsheets, audio, video, etc), the less likely it is the content will be discoverable via Google, Yahoo, or Bing, or any other mainstream crawler. That’s where it becomes important to seek out inclusion in the databases that are part of the invisble web. Here’s a cool link to check out http://www.collegedegree.com/library/college-life/99-resources-to/

    nickstamoulis – Dogpile was probaly not the best example, but I used them because they’ve been around so long that most readers have likely at least heard of, if not tried, them. Federated linking is all about verticality. Maybe a better example would have been http://mednar.com


  • http://www.brickmarketing.com nickstamoulis

    Hi Eric – Thanks for the great federated example with Mednar.com…