• http://sonjaquirmbach.wordpress.com/ Sonja Monika Quirmbach

    Yes, it is time!

    So many more type of search queries are existing in web search, f. e. with a social or local component.

    Users behaviour is so much influenced from the basic question what is in his mind. Further search behaviour is so much influenced of users context and situation. It exist more than one usecase for search. Search is often iterative and explorative. User likes to get a special information but do not know the source where he could get this information and do not use the exakt phrase for the search because he did not know the exakt definition…

    What I learned in my user research studies: Search suggestions are a very good help for user to shape the seach. User need more orientation and navigation through the results. Rich snippets, structured results (and ads) and search related funktions are very helpfull for user in web searches. But this addintional informations needs a good design! Sometimes in web search a ligth grey is used for this .. it is not visible enough and looks not clickable. Using a dark color is better.

  • http://alanbleiweiss.com/professional-seo-audits/ Alan Bleiweiss


    You fill a void in my heart a little more with every article you write :-) I honestly don’t know of any other professional who gets it as clearly as you do, and can then communicate it so well.

  • arivas

    Hi Kim, great article!

    You said “I’ve often wished I could video people who multi-task at home, with one hand on a laundry basket, an ear to the cell phone and a hand reaching for the laptop nearby. What does that busy person search for and how? Can we make their experience less stressful?”

    and “Wouldn’t it be grand if stakeholders got out of their offices and actually interacted with the people who use their websites?”

    Well, know you can watch videos of people from their home interacting with websites or applications, or conducting searches, or reacting to online adverts or content, while they multitask in their pyjamas.

    And the stakeholders dont have to leave their offices to do this…:)

    At Userlytics you can define a url, or prototype, or a search process or online advert or content, you can define the demographics of the types of Personas you would like to observe, and whats tasks you would like them to conduct, and within days or even hours receive synchronized videos of everything the participants did on their screen, and a web cam recording of them doing it while voicing their thoughts out loud.

    Its very easy, very fast, and very affordable. We believe it will change the paradigm of user experience and internet search marketing, as well as any and all types of user research, and make iterative user centered design and user centered search marketing, a reality.

    Essentially, it allows us to become a fly on the wall of our users and customers homes and offices, and bridges the disconnect between the intention of most companies to be close to the customer, and the reality that most employees of most companies have never seen their customers or users use their products, services or websites. And even less have done so when the customers were at their homes or offices.

    Full disclosure: I am the CEO of Userlytics

  • http://www.search-usability.com/ Shari Thurow

    Hi Kim-

    I found it very interesting that 1/2 of the queries seemed to have navigational intent as well. I think navigational queries are far more common than people realize.

  • Kim Krause Berg

    Thanks everyone! I found it interesting that I could find no interest in this piece by the UX industry but SEO’s did respond. Sigh…