• http://www.findmefaster.com Matt Van Wagner

    Breaking News on Run Charts!

    Microsoft just announced multi-metric trend charts within adCenter – Very nice!

    http://community.microsoftadvertising.com/blogs/advertiser/archive/2011/11/21/introducing-multi-metric-trend-graphs-in-microsoft-advertising-adcenter.aspx

  • B.S.

    Nice article. But HP was founded in 1939, not the 70s.

  • http://www.findmefaster.com Matt Van Wagner

    Absolutely correct – and I knew that. too. Don’t know how I missed that on my edits.
    Thank you for the correction.

    Matt VW

  • dcrankshaw

    Hi Matt – Nice article on using trend line charts to chase down a problem. I really liked all the illustrations to support your text.

    However, is it possible that one of your illustrations is incorrect?

    The illustration after this statement does not seem to support the statement:
    “So, when we we filtered out for only search clicks, and we see that our Average position got worse, as we would have expected with lower CPCs. This started to make sense again.”

    And then the same illustration is used to support this statement. In this case the statement aligns with the illustration.
    “Doing the same for CTR, we see that the CTR for our search campaigns – is still higher inspite of poor position:”

    So perhaps the first of the two illustrations is incorrect?

    Thanks again for the great article.

    David

  • http://www.findmefaster.com Matt Van Wagner

    Hi David

    Thank you for the nice feedback – sorry I missed seeing your comments earlier.

    Although the two charts look almost identical, but they are not the same, actually. The first one sets avg. pos vs clicks. The second sets CTR against clicks.