• http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Excellent post Derek. My first-hand experience with marketing automation is that for small to micro sized companies, one of the largest challenges can be SEO and the content creation requirements necessary to drive targeted traffic/leads. Businesses with a lot of existing traffic and good conversion rates and an abundance of leads, the value of marketing automation is clear, both in terms of lead scoring and nurturing, and tighter integration between sales and marketing. Thanks for sharing.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I know first hand what it feels like to experience dashboard overload. Sometimes you have so much data you don’t know where to begin! It’s very easy to lose the forest for the trees…and completely forget what forest you where in to begin with.

  • http://warrenwhitlock.com/social-media-expert Warren Whitlock

    I’m been a big fan of marketing automation for decades. Still, part of me wonders if this is not a oxymoron. Great to get the busy work and the recordkeeping out of the way so we can focus on the human side of business.. I just get the feeling that some people think they are getting out of talking to people :)