• http://twitter.com/vseostudio Federico Sasso

    Interesting data, thank you for the contribution.

    What I think is missing in the article is making some hypothesis to explain the differences in CTR from country to country:

    Different SERP layouts? More verbose language invading real estate space? Greater popularity of Google places registration? …

    This of course taking for granted apples to apples are compared:

    - non competitive / non commercial key-phrases do not trigger ads and local listings, are those evenly distributed among monitored sites?

    - is by any chance the data set mostly composed by German web sites? Or is the sample of sites evenly distributed across monitored countries?

    (I trust you did it right, but the article doesn’t say it explicitly).

    Great work. Looking forward for more insights.

  • http://twitter.com/kernmedia Dan Kern

    Wouldn’t it be more beneficial to instead focus on creating more compelling content (thus dribing more traffic from other keywords and attracting more links) than all this nitty gritty position info?

  • http://twitter.com/andyatkinskruge andyatkinskruge

    Dan – I think you may have missed the point. Firstly, if you know it’s very different where people click in different countries you may put more emphasis on achieving high positions ie 1st in Germany but on the first page in other markets.

    As far as phrases which already rank in 2nd and 3rd positions – what are are doing trying to add content and achieve more ranking positions if the users don’t click when they see your result.

    Federico – the data sets were pretty even across all markets but we did get an odd result for Spain which we’ve excluded whilst we check it out. However, bearing in mind that these were averages – the more data there is the more reliable the result – so a larger data set in Germany wouldn’t have skewed the result.

    Interesting point about the’why’. I was hoping that’s what we’d see in the comments – contributions from people suggesting why this is.

    I actually think its partly cultural an that’s part of the explanation as to why Germans click higher results than other nations – but yes I’m sure Google placing universal content in particular positions drives the result too.

  • http://twitter.com/inbound_nl Annemieke van Herk

    Hi Andy, thanks for the post – incredibly useful since there is so little information in this area specific to European countries (I’m Dutch). But I have to say: I wasn’t aware that Canada is part of Europe now… ;-)