• http://jodypirrello.com/ Jody Pirrello

    I do like how the entire domain name would be reflective of the brand (e.g. shoes.nordstrom), but given how slow the newer TLDs have been to gain mainstream use, I’m not sure how quickly we’ll see them in action.

    If nothing else, it will keep SEOs at those companies busy with all the 301 work they’ll need to do.

  • Tom Costello

    I think you are wrong about top level domains not mattering. I would guess they have mattered since 2003 at Google. By that I mean that, other factors being equal, a site with a .com address will get sigher scores than a site with a .pl, or .info.

    I would also guess that matches in the top level domain will be treated as matches in the domain name, so will have an effect. I.e. http://www.X.com has a match for X, which will be similar to http://www.X. Unless things have changed, X.Y.com is not the same as Y.X.com in terms of ranking. It may be that http://www.X will not be counted as a url match at all, depending on exactly who wrote the code.

  • http://www.alancharlesworth.eu AlanCh

    Hi Danny – agree with your comments overall, and you are dead right about .travel and the other extensions [we call them suffixes this side of the pond] launched at the same time … ie, sunk without trace.

    However, I would remind you that around the globe [ie outside the USA] Google gives searchers the option of ‘local’ or ‘global’ searches. In the UK a site with a .co.uk suffix would rank higher in the first and vica-versa for a .com*. Where will Google place – geographically – a .apple site?

    * For example: my main site sits on a .eu domain – and it is not ranked at all in Google’s ‘UK’ search, yet it tops the ‘global’ search [for my name]. This despite the UK being in the EU !

  • Ian Williams

    I’m keen to see if this leads to a longer-term devaluation of the importance of exact match domain names for brands, outside of the TLD.

  • http://bobaloula bob

    We have noticed Google preferring keyword domains since the Panda update, maybe not for massive terms like travel but certainly for specific smaller terms so I see no reason why keyword TLD’s wouldn’t do the same. If you can afford the $185,000 fee to purchase one then you can afford to be at the top of your particular tree anyway so maybe no change there just a few people making a lot of money.

    Would you gain more revenue from spending $185,000 on a TLD or by increasing your marketing budget by $185,000 I guess is the question?

  • http://www.dlook.com.au/ Geoff

    I see a continuation of a long list of exciting challenges. It will be key for small businesses to have a long term strategy, the vision to plan.