26 A/B testing ideas to increase click-through rates and boost conversions
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact.
This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for:
- CTA buttons and placement
- Product detail pages and image choices
- Homepage layouts and messaging
- Checkout friction and cart recovery
Each idea comes with a brief explanation of why it might work—so you’re not testing blind.
Whether you’re in search marketing, ecommerce, or CRO, this is a great resource to help you spot opportunities and experiment with confidence. Visit Digital Marketing Depot to download your copy.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
