• http://twitter.com/KurtHenninger KurtHenninger

    So true….I’ve seen it myself where brands sometimes think they can “throw-up” a page and think they will dominate that search term by default. There needs to be as much of a strategy with product pages as other aspect of their site.

  • RyanMJones

    Great article Eric. having worked exclusively with big brands (including one of those you used as an example) I can say that you’ve hit this pretty spot on. Enterprise link building is completely different than your typical link building. It’s actually much easier.

    The challenges come in getting buy in and setting best practices so that the social media, press relations, regular media, and other teams all know the importance of linking to relevant pages – or just including links in general. I can give examples of press releases that were picked up by tens of thousands of newspapers about a product, that linked to youtube instead of the product homepage, and other such examples. Organizing that is what enterprise linkbuilding is all about.

  • http://www.facebook.com/people/Eric-Enge/565117597 Eric Enge

    Thanks Ryan. Best practices for internal coordination as you speak about is a big deal. Its funny how hard it is to get large enterprises to do that, but when they do the results can be marvelous.

  • http://twitter.com/i_praveensharma Praveen Sharma

    There was nothing in the article that we haven’t heard before. But again, Eric’s presentation and reading about ethics of link building was a treat.

  • http://www.brickmarketing.com/ Nick Stamoulis

    Enterprises are fighting a unique link building battle. They need to build up their brand at large because the name can still mean something to both the search engines and their target audience, but like you mentioned above the Ford homepage doesn’t convince me that Ford is necessarily the best sports car company. Those individual product lines, especially when those products become their own brand, need link building love an attention as well. When you’ve got dozens of unique products that’s a lot of link building to keep track of.

  • http://alexwebmaster.com/ Alex Garrido

    Eric this was build up to be a major article but for some reason I feel like you cut it short. I liked how you compare offline tactics to something useful online, but I am missing something… can you tell me what it is?