• http://ifdebug.com Alistair Lattimore

    Danny,

    When you schedule your second chance tweet, out of interest do you use the same shortened URL to help you easily measure the reach and impact of that link/content combination?

    Al.

  • kmids

    do you do your tweets at specific times a day? like one at 10am and one at 5pm or something like that?

  • Joel

    The rapid decline in the “life” of a link simply means that the post has achieved maximum effective reach among the audience for this poster. If the poster were to expand his/her audience, then new views will occur.

    A tweet from a poster with an audience of 100 followers will decline rapidly as mos of the 100 tune in. The same is not likely true for a tweeter with an audience of 100,000 or 1,000,000, who may take longer to become aware of the tweet, or learn about it through pass along communications.

  • http://searchengineland.com/ Danny Sullivan

    Alistair, we use a different shortened URL with campaign tracking, so we can easily tell what was a second chance tweet.

    Kmids, it really depends on how the day looks to our social media manager. We try to space our tweets out, so that you’re not going to see one that already happened until at least several hours have passed — and we generally try to have a half-hour to hour between our scheduled tweets. Breaking tweets might happen at any time.

  • http://www.seocatalysts.com SEO Catalysts

    You are right Danny…If you work with a perfect schedule timing of your second chance tweet then you will never face any issue regarding on it…

  • http://stevenhowe.me Steven Howe

    @Joel – Surely the decline is more affected by how many people each follower is in turn following?

    Link activity displayed in a graph will have the same shape if the link is shared with 1000 or 1000000 followers, however if each of these followers were themselves following 5000 people, then there is more chance of the tweet falling from view more rapidly, hence the need for ‘second chance tweets’.

    It’s good to see Bit.ly applying some actual scientific testing to this topic. I wish more people could do the same!

    Thanks again Danny for a good follow-up article.

  • Sara

    Second chance tweets are also a good opportunity to reach audiences in different time zones checking twitter at different hours of the day.

  • http://www.inspiretothrive.com Lisa

    So how many times in a day can you tweet the same article or link?

  • http://davidbatterson.com/ David Batterson

    Lisa makes a good point! It’s good to know if twice is enough so that our followers don’t get aggravated at us!

  • Gibron

    Although I agree with this “second chance” approach, I see just another opportunity that yields more flavor. That is to use the Mobile Industries carrot mule strategy; you remember the G1, G2, G3 and now G4 network / speed platform right? In your post(s) on Twitter, Facebook, YouTube, don’t share all the gold in your treasure chest. No, share one doubloon at a time with each post with a little more sparkle (yet related) than the previous. Other successes using this approach would be: BMW’s M3, M5, X3, X5, or Apple’s Mac, MacBook Pro – Think Harlequin Romance!

    Gibron Williams
    Head Honcho
    Oevae Marketing Consultants

  • Matt Keough

    It also likely that some people will have seen the tweet the first time and had an interest but didn’t click through, for any number of reasons. The “second chance” was a reminder and got the click.

  • ldobreci

    Hi, doesn’t posting same message violate Twitter spam rules: “If you post duplicate content over multiple accounts or multiple duplicate updates on one account” (http://support.twitter.com/entries/18311-the-twitter-rules)