• matt

    This is probably accurate for blogging in its original sense, as a source of viral awareness, social engagement, interaction etc, but it definitely doesn’t apply to another (arguable more valuable) benaefit: direct traffic generation, especially for long-tail keywords. We advise all our clients who have the capacity that they should be blogging. It generates traffic and the improved publishing frequency is a ranking signal. If our clients don’t have the time to write, they can get good material from external writers.

  • http://www.michael-martinez.com/ Michael Martinez

    Your position on category pages is vague and ambiguous. Most blogs benefit from allowing their category pages to be indexed. In fact, many people who complain about not receiving sitelinks or not being able to compete for the short keyword expressions that their categories are best arranged for NoIndex their category pages on the basis of bad “generic” SEO advice that category pages are somehow bad for SEO.

    That is absolute nonsense. It’s not the category pages that are causing the problems. It’s the naive approach to organizing and publishing a blog that creates a spaghetti network of category and tag pages that is the problem.

    The solution, however, is NOT to deindex the category pages. It’s to create a sensible, meaningful, sustainable structure and stick to that.

    Everyone someone in the SEO community throws out the glib (and utterly useless) advice to knock category pages out of the index, another blog dies an unnecessary and preventable death.

  • http://www.linkedin.com/in/marykaylofurno Mary Kay Lofurno

    I know of some companies that have forgone the blog by either using Facebook or their Twitter page as their platform. And its worked out great for them.

    It was a decision they made because of resources and it turned out fine for them. If it were me and I was a podiatrist, dentist, accountant, etc. I would consider that instead given the information mentioned above.

  • http://www.searchengineoptimizationjournal.com/ Nick Stamoulis

    I would add that a lot of blogs fail simply because the company doesn’t stick with it. Blogging is an incredibly long term process, and plenty of companies let their blogs fall to the wayside after a few months. They start out really excited and are churning out content, but then other things come up and blogging gets put on the back burner. The worst thing you could do is start a blog and then abandon it.

  • http://www.idslogic.com/ I.L.

    I do not completely agree with this criticism of blogs and the view they are a waste of time. Ever tried SEO Blogs? Write them, and put keywords in! I have seen them work!

  • http://www.lifeslittlefavors.com L.L.F.

    Does Google read the keywords in my blog as part of my website or does it see these two things differently? I’ve been using a blog thinking it will help me rank better for favors for weddings but after reading this article now I think I’m wasting my time. I do use a newsletter but never thought of posting it to my website. How should I go about doing that? Just copy and past the content to a new page?