• ShaneJones15

    Hey Julie, interesting article!

    I feel like there were a good number of assumptions in this though. I definitely agree, you want to fill a void in the SERPs and that’s an amazing way to get results for your client without competing against any mammoths of industry, but I feel like there was nothing in this example that indicated it would really provide any return for your client.

    Assuming that videos in this category are desired because the lowest has 15k views would be poor investigation, as it could result in a number of other related search queries, and from those examples, I don’t find there are relevant enough to “antique fishing equipment” to produce any likelihood that targeting them will bring results!

    Is there more to it that I’m just missing? Or do you think it’s worth it to take that leap of faith?

  • http://obpglobal.com/ Illa Hernandez

    Thanks for this tip. We have onboard a startup mixed martial arts for amateurs that will be providing us fight footages. We;ll try this for inbound traffic building.

  • Hillary Hansen

    Freaking genius. No offense but I hope NONE of my competiton reads this fab article. (Sorry guys. Who doesn’t like an easy road, right? Lol) Great post.

  • http://thejakejordan.com/ baldjake

    Julie- I always love it when I see your blogs come across the Twitter feed. You rock once again with another REALLY practical idea :)

    Hillary – I was thinking the SAME thing!

  • Kieron Hughes

    Nice post. Also worth adding that you can put popular YouTube video URLs into Open Site Explorer and see which sites are linking to the videos. If you can produce something better (or something just as relevant), then you have a bunch of outreach targets right there.

  • juliejoyce

    That’s a fantastic idea!

  • juliejoyce

    Thank you very much…it’s most appreciated.

  • juliejoyce

    haha thank you, and I’ve already been chastised by two good friends about this.

  • Kerry Jones

    What Jake said. :) I can always count on your posts to spark an idea. You’ve presented such a fresh but surprisingly easy approach. Definitely one of those “why didn’t I think of this?” moments.

  • http://www.brickmarketing.com/ Nick Stamoulis

    Awesome, awesome, awesome idea! I think this is a great way to approach content marketing–look for the holes and then create something to fill them! Using YouTube as your starting point can give you a whole new way of looking for content topics.

  • http://www.seo-theory.com/ Michael Martinez

    “…the sites that might not yet be inundated with link requests or spammed up with paid links. You can find a void and fill it.”

    Maybe you should think about rewriting this.

  • juliejoyce

    Rewrite it to say what exactly? I do see your point but not sure how else to get my point across.

  • juliejoyce

    thanks Nick!

  • donstevens

    Great read Julie! However, did you mean to say “Google keyword tool” for number 1 in Quick Guide For Example Plan?

  • juliejoyce

    thank you very much!

  • juliejoyce

    Hi, and thank you. No sorry, I meant the YouTube keyword tool so you start the whole thing there.

  • Desolo SubHumus

    So…the generic ‘legal offices’ site waiting to get enough hits from SEO bots to appear to be popular to possible domain buyers SHOULD use under-used keywords suggested by YouTube, like ‘spiritual Squiggly Dog magic tricks’ to get to the top of the search page? Seems legit…

    Forgive me if I just build my ranking naturally.

  • juliejoyce

    Apologies if my earlier attempt at a comment gets published…not sure why but I suddenly lost it. Anyway, you’re not really missing anything. The example is definitely not one for a client I am working with and I chose it for that reason. I’ve found some great sites to target for partnering with using this method and it was nothing to do with videos, so I just used the YouTube keyword tool in a random way to find some interesting terms to search for.

  • juliejoyce

    I didn’t say anything about using this to get to the top of the search page. It’s simply a method that I’ve been using and it’s given me some good ideas on content to create as well as given me some new ideas for searching for potential link partners.

  • http://www.seo-theory.com/ Michael Martinez

    It just strikes me as being more funny than informative. I understand your point, but it kind of undercuts the value of the advice you go on to give. Outreach is a part of our daily Web life, but it has begun to parody itself as marketers become more desperate. Reading that opening point felt a bit like tripping over a speed bump in a parking lot.

    Maybe I’m just feeling extra cyncical and contrarian today.

  • http://www.seoconsultant.com.au/ Carl Bischoff

    Hey Thx this post opened up new ideas and has given me a direction this morning to take! Keyword research has taken a new twist now so we sure need to get more creative :)

  • juliejoyce

    Today? :) OK seriously, that makes sense. It’s a bit funny to me too honestly, but it’s a method that we’ve been trying and it’s been giving us some new ideas, so I thought I’d share it. When so many people are actively building links, finding an untapped niche is something that doesn’t happen very often.

  • ShaneJones15

    haha no worries! Technology sometimes…can you believe it! And I o doubt agree that its a great little practical idea, and one i’ve actually used without completely realizing it was a “tactic”, but I hadn’t ever read anything official about doing it! I guess I was just trying to poke the bear and see if there was more to the strategy! Thanks Julie!

  • Kelly Steinbach

    Excellent suggestions, Julie. Content marketing is all about digging up new opportunities for engaging with our audience in ways that make us most memorable. We’re essentially battling it out for buyers’ mindshare, and the more creative we are at identifying voids and bridging the gap between a buyer and their needs, the more likely we are to achieve our goals. Some great tips, well done!

  • Desolo SubHumus

    If you are not doing this for SEO purposes (ie, getting you a better spot in search engine listings), then why is this post listed as being relevant to SEO? Also, isn’t looking for potential link partners part of SEO? Doesn’t your bio at the end of your post say you are a founding member of ‘SEO Chicks’, making you out to be an SEO expert?

    Forgive me if I mistook you for someone who generally writes about…well, SEO. You should certainly be able to see where a person could confuse your post with advise on SEO, esp. when this same technique is employed by SEO spammers all the time. YouTube is merely providing a new tool that does the same thing as all the old spammer tools.

    This isn’t written by me, but it is relevant: http://www.zdnet.com/blog/seo/unmasking-an-seo-spammer-and-rewarding-their-competition-a-case-study/4574

  • juliejoyce

    Just as I did not say this was a way to get to the top of the search page, as you put it, I did not say this was not something to do for SEO purposes. I’m also not advocating using this idea for spamming or blackhat purposes, as you are implying. You seem to have a very set idea of what I am writing about and since most of the other feedback leads me to believe that my intent is fairly clear, we’ll just have to disagree on this.

  • juliejoyce

    thanks very much!

  • http://www.shannonhutcheson.ca/ Shannon

    Love this Julie! Great stuff here. I’m so going to check out all the related posts on this. Thanks so much :)

  • djalel djalel

    Thanks a lot, I just saved “Quick Guide For Example Plan” into txt file

  • Jon Hogg

    So have you done this and has it worked?